# Archer

> Archer is an independent, employee-owned advertising agency based in Memphis. Founded in 1952 as Ward Archer & Associates and formerly known as Archer Malmo, it combines brand strategy, creative production, media, public relations and digital development for clients in agriculture, retail, healthcare, hospitality and other sectors.

- **Founded:** 1952
- **Headquarters:** Memphis, United States
- **Founders:** Ward Archer Sr. (Founder, Ward Archer & Associates)
- **Products:** Brand strategy and research, Creative campaigns and production, Media strategy and buying, Digital experiences, Experiential marketing
- **Notable:** Transferred 100% ownership to 140 employees in 2022., Ranked first by local advertising employees in Memphis Business Journal’s September 2026 agency list, with 85 local advertising employees., Archer reports 30,000 consultation requests in its Smile Doctors case study.

## Products & services

- **Brand strategy and research** — Audience understanding, positioning and brand platforms; Smile Doctors used interviews, visits and social listening.
- **Creative campaigns and production** — Campaign concepts, design, film and content across paid and owned channels.
- **Media strategy and buying** — Media planning, buying, targeting and measurement for advertising campaigns.
- **Digital experiences** — Website design and development, customer journey mapping and connected digital experiences, including the Wind Creek web ecosystem.
- **Experiential marketing** — Physical activations such as the Memphis Redbirds car and Biovante live-crop exhibit.
- **Public relations and social media** — Public relations, social strategy, influencer work and integrated communications.

## Achievements

- Transferred 100% ownership to 140 employees in 2022.
- Ranked first by local advertising employees in Memphis Business Journal’s September 2026 agency list, with 85 local advertising employees.
- Archer reports 30,000 consultation requests in its Smile Doctors case study.
- Archer reports a 91% year-over-year increase in online memberships in its LA Fitness case study.
- Archer reports an 85% sales lift in two months and five VETTY awards in its Virbac dental-chew case study.

## Latest updates

- **2026-09** — Memphis Business Journal ranked Archer first among local advertising and marketing agencies by local advertising employees, reporting 85.
- **2024-12** — Sue Batterton’s appointment as chief creative officer became effective December 2, following an October announcement.
- **2024-06** — Rob VanGorden became CEO on June 3; Russ Williams moved to the CFO role and continued as board chair.

## Links

- Website: https://wearearcher.com/
- LinkedIn: https://www.linkedin.com/company/wearearcher_
- Instagram: https://www.instagram.com/wearearcher_/

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Profile page: https://yespress.io/archer
Published by YesPress — https://yespress.io
Last updated: 2026-10-24