# Arcade

> Arcade is a San Francisco software company that lets go-to-market teams build interactive product demos in minutes instead of weeks. Using a Chrome extension or desktop app, users record their product, then add pan-and-zoom, hotspots, synthetic voiceovers, and branching paths to create clickable 'arcades' that can be embedded in websites, emails, and social posts. Founded in 2021 by former Atlassian colleagues Caroline Clark and Rich Manalang, the company turns the old 'request a demo' wall into a 'try before you buy' experience, and is used by more than 14,000 companies including Zapier, Red Hat, and New Relic.

- **Founded:** 2021
- **Headquarters:** San Francisco, United States
- **Founders:** Caroline Clark (Co-Founder & CEO), Rich Manalang (Co-Founder & CTO)
- **Team size:** ~98 employees
- **Products:** Arcade Interactive Demos, Creator Studio, AI & Synthetic Voiceover, Analytics & Insights, Integrations & Sharing
- **Notable:** Grew from a private beta (1,000+ companies, 4,000 demos) to more than 14,000 companies building with Arcade., Raised $21.5M total across seed and Series A, with the Series A led by Kleiner Perkins., Customer results include Zapier booking 80% more meetings, Rudderstack doubling pipeline, and Wrike lifting conversion 65%.

## Products & services

- **Arcade Interactive Demos** — Clickable, interactive product demos ('arcades') built by recording a product flow with a Chrome extension or desktop app, then editing without code.
- **Creator Studio** — An editing environment for adding pan-and-zoom, hotspots, callouts, custom variables, branching paths, and synthetic voiceovers to demos.
- **AI & Synthetic Voiceover** — AI-assisted content generation and synthetic voiceovers to narrate and personalize demos at scale.
- **Analytics & Insights** — Engagement metrics and demo analytics showing how viewers interact, plus CRM sync (e.g., Salesforce) to tie demos to pipeline.
- **Integrations & Sharing** — Embed demos in websites, emails, and social media, or share standalone links; integrates with tools like Figma, Salesforce, and Intercom.

## Achievements

- Grew from a private beta (1,000+ companies, 4,000 demos) to more than 14,000 companies building with Arcade.
- Raised $21.5M total across seed and Series A, with the Series A led by Kleiner Perkins.
- Customer results include Zapier booking 80% more meetings, Rudderstack doubling pipeline, and Wrike lifting conversion 65%.
- Launched Creator Studio to expand from demos toward broader product storytelling.

## Latest updates

- **2024-11** — Closed a $14M Series A led by Kleiner Perkins to advance AI content generation and grow interactive demos.
- **2024-02** — Announced new integrations to help teams measure the ROI of their product demos.
- **2025-06** — Published Series A reflections and momentum update; 14,000+ companies now building with Arcade.

## Links

- Website: https://arcade.software
- LinkedIn: http://www.linkedin.com/company/arcadehq
- Twitter/X: https://twitter.com/arcade_demo

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Profile page: https://yespress.io/arcade
Published by YesPress — https://yespress.io
Last updated: 2026-06-16