# Arby's

> Arby's is an Atlanta-based quick-service sandwich brand built around slow-roasted beef, an unusually broad meat menu, drive-thru convenience and a franchise-led footprint. Founded by brothers Forrest and Leroy Raffel in 1964 as an alternative to hamburger stands, it now operates within Inspire Brands and makes money through restaurant sales plus franchise fees and royalties. Its durable advantage is less a single sandwich than a recognizable lane: indulgent, meat-forward food paired with self-aware marketing, digital ordering, loyalty offers and a steady rhythm of limited-time launches.

- **Founded:** 1964
- **Headquarters:** Atlanta, United States
- **Founders:** Forrest Raffel (Co-founder), Leroy Raffel (Co-founder)
- **Team size:** 10,001+ employees listed on LinkedIn; total company and franchise employment is not separately disclosed in current public materials.
- **Products:** Classic Roast Beef, Beef 'n Cheddar, Curly Fries, Arby's Rewards and digital ordering, Angus Cheesesteak
- **Notable:** Built the first nationally franchised coast-to-coast sandwich chain, according to Arby's., Became the world's second-largest sandwich restaurant brand, as described in company materials., Named America's Restaurant Innovation Leader in the 2026 Datassential 500 Awards.

## Products & services

- **Classic Roast Beef** — Thinly sliced, slow-roasted beef served on a toasted bun; the brand's founding product and core signature.
- **Beef 'n Cheddar** — Roast beef, cheddar sauce and Red Ranch on an onion roll, developed as an early extension of the core roast beef platform.
- **Curly Fries** — Seasoned spiral-cut fries that became one of the chain's most recognizable side items.
- **Arby's Rewards and digital ordering** — App and web ordering, member offers, points-based rewards, delivery access and personalized promotions.
- **Angus Cheesesteak** — A permanent sandwich introduced in 2026 with thin-shaved 100% Angus steak, Cooper cheese, caramelized onions and an Amoroso's roll.
- **$1.99 Sliders** — A limited-time value lineup spanning roast beef, buffalo chicken, crispy chicken and ham, each positioned as a snackable protein option.
- **Restaurant franchising** — Development rights and operating support for qualified multi-unit franchisees across freestanding and flexible restaurant formats.

## Achievements

- Built the first nationally franchised coast-to-coast sandwich chain, according to Arby's.
- Became the world's second-largest sandwich restaurant brand, as described in company materials.
- Named America's Restaurant Innovation Leader in the 2026 Datassential 500 Awards.
- The Arby's Foundation and its predecessors have contributed more than $100 million to youth-related causes since 1986.
- Arby's leadership reported nine consecutive years of positive same-store sales growth before a 2022 leadership transition.
- Its 2022 Wagyu Steakhouse Burger sold out six weeks earlier than planned and later returned.

## Latest updates

- **2026-06** — Introduced a redesigned Angus Cheesesteak as a permanent nationwide menu item and paired the launch with a 100,000-sandwich Rewards giveaway.
- **2026-06** — Launched four $1.99 slider varieties as a limited-time value and snack platform.
- **2026-04** — Datassential named Arby's America's Restaurant Innovation Leader in its 2026 awards.
- **2026-04** — Brought back smoked pulled pork and chopped brisket, adding a new white-cheddar Mac Bowl.
- **2026-02** — Expanded its 2026 NASCAR program with JR Motorsports around the $7.99 Meat & 3 Box.
- **2026-01** — Rolled out the $7.99 Meat & 3 Box and introduced the Italian Beef Dip as a Chicago-inspired limited-time use of its roast beef platform.
- **2025-12** — Reported Steak Nuggets as the brand's most viral social campaign to date after a nationwide limited-time launch.
- **2024-09** — Named David Graves brand president and returned Jeff Baker to Arby's as chief marketing officer.

## Links

- Website: https://www.arbys.com/
- LinkedIn: https://www.linkedin.com/company/arby%27s
- Twitter/X: https://twitter.com/arbys
- YouTube: https://www.youtube.com/@Arbys
- Instagram: https://www.instagram.com/arbys/
- Facebook: https://www.facebook.com/arbys
- TikTok: https://www.tiktok.com/@arbys

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Profile page: https://yespress.io/arby-s
Published by YesPress — https://yespress.io
Last updated: 2026-08-13