# Aqua Finance

> Aqua Finance is a Wausau, Wisconsin consumer finance company that originates and services purchase financing through dealers, contractors, and retailers. Its programs cover water treatment, home improvement, HVAC, pools and spas, and recreation. An October 2026 announcement reports more than 6,000 dealer relationships nationwide.

- **Founded:** 1986
- **Headquarters:** Wausau, United States
- **Founders:** Robert D. Chadwell (Founder)
- **Products:** Water treatment financing, Home improvement financing, HVAC financing, Pool and spa financing, Recreation financing
- **Notable:** Expanded to all 50 U.S. states in 2013., Reported a $1 billion portfolio in 2017 and a $2.8 billion portfolio in 2022., Reported over 1.5 million cumulative borrowers served and over $9 billion in cumulative contracts financed in 2026.

## Products & services

- **Water treatment financing** — Purchase financing through dealers for household water softening, filtration and drinking-water systems.
- **Home improvement financing** — Contractor-based financing for roofing, windows, doors, remodeling and other home projects.
- **HVAC financing** — Dealer financing for heating, cooling, air filtration and energy efficiency products.
- **Pool and spa financing** — Financing through dealers and contractors for pools and hot tubs.
- **Recreation financing** — Financing for boats, RVs, trailers, powersports and related recreational purchases. Marine expansion dates to 2011; broader recreation expansion to 2014.
- **Aqua+** — Refreshed financing platform and dealer experience with prefilled applications, soft-inquiry preapprovals, broader credit assessment and digital funding verification; publicly marketed by June 2024.
- **Customer Portal** — Online payments, statements, payment history and account management.

## Achievements

- Expanded to all 50 U.S. states in 2013.
- Reported a $1 billion portfolio in 2017 and a $2.8 billion portfolio in 2022.
- Reported over 1.5 million cumulative borrowers served and over $9 billion in cumulative contracts financed in 2026.
- October 2026 announcement reports more than 6,000 dealer relationships.

## Latest updates

- **2026-10** — October 19: Michelle Gill appointed CEO, succeeding Kurt Grossheim, who remains a director and senior advisor.
- **2026-02** — February 17: implementation of Truepic Vision announced for project-completion verification.
- **2025-08** — August 18: retail financing program with Wells Fargo Inventory Finance announced.
- **2025-05** — May 28: RollickEngage prequalification collaboration announced.

## Links

- Website: https://www.aquafinance.com/
- LinkedIn: https://www.linkedin.com/company/aquafinanceinc
- Twitter/X: https://twitter.com/AquaFinanceInc
- Facebook: https://www.facebook.com/AquaFinance

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Profile page: https://yespress.io/aqua-finance
Published by YesPress — https://yespress.io
Last updated: 2026-10-25