# Apurv Bansal

> Apurv Bansal is the co-founder and CEO of Zenskar, an AI-native revenue automation company for complex B2B billing, revenue recognition, collections, and analytics. Before Zenskar, he co-founded Wishpicker, sold it to Snapdeal, earned an MBA from Harvard Business School, worked in product at Google, and invested at Elevation Capital. His second company emerged only after six candidate ideas and more than 500 conversations with finance teams.

- **Role:** Co-founder and CEO at Zenskar
- **Organizations:** Zenskar, Elevation Capital, Google, Harvard Business School, Snapdeal, Wishpicker, Bain & Company, Indian Institute of Technology Delhi
- **Nationality:** Indian
- **Education:** B.Tech in Civil Engineering, Indian Institute of Technology Delhi, MBA, Harvard Business School
- **Known for:** Co-founded Wishpicker and sold the company to Snapdeal., Built a career spanning consulting, product management, venture capital, and entrepreneurship., Co-founded Zenskar after more than 500 market-research conversations and six explored ideas.

## Career timeline

- **2010-2012** — Worked as an associate consultant at Bain & Company.
- **2012-2014** — Co-founded Wishpicker, a gift-recommendation startup.
- **2014-2015** — Wishpicker was acquired by Snapdeal; Bansal subsequently worked in product at Snapdeal.
- **2015-2017** — Completed an MBA at Harvard Business School.
- **2017-2019** — Worked as a product manager at Google.
- **2019-2021** — Invested at Elevation Capital, formerly SAIF Partners, ultimately serving as vice president.
- **2022-present** — Co-founded and leads Zenskar, an AI-native revenue automation company.
- **2026** — Zenskar announced a $15 million Series A.

## Achievements

- Co-founded Wishpicker and sold the company to Snapdeal.
- Built a career spanning consulting, product management, venture capital, and entrepreneurship.
- Co-founded Zenskar after more than 500 market-research conversations and six explored ideas.
- Raised a $15 million Series A for Zenskar in 2026.

## Latest updates

- **2026-05** — Discussed Zenskar's AI-native financial architecture and the need to modernize complex B2B billing with PYMNTS.
- **2026-04** — Zenskar announced a $15 million Series A led by Susquehanna Venture Capital, Bessemer Venture Partners India, Shine Capital, and Rho Capital Partners, with additional participating investors.
- **2026-02** — Appeared on SaaS Scaling Secrets to discuss confident pricing, billing infrastructure, AI in finance, and cross-functional adoption.
- **2025-07** — Appeared on CFO Weekly to discuss replacing manual finance operations with automated billing and revenue recognition.

## Links

- Website: https://www.zenskar.com/
- LinkedIn: https://www.linkedin.com/in/bansalapurv/
- Twitter/X: https://x.com/apurvbansal11

---

Profile page: https://yespress.io/apurv-bansal
Published by YesPress — https://yespress.io
Last updated: 2026-08-21