# Appy Couple | Appy Life

> Appy Couple is a New York wedding-tech company that bundles a digital invitation, a design-led wedding website, and a native guest app into one paid product. Founded in 2011 by Sharmeen Mitha-Sehgal after her sister's chaotic 500-guest Mumbai wedding, it raised roughly $2.7 million, collaborated with Carolina Herrera on a luxury design collection, and has kept charging couples a one-time fee while rivals like Zola and Joy handed the same features away for free.

- **Founded:** 2011
- **Headquarters:** New York, United States
- **Founders:** Sharmeen Mitha-Sehgal (CEO & Co-founder), Chris Hughes (Co-founder & CTO (2012-2016)), Susanne Dunlap (Co-founder (early))
- **Team size:** ~5-8 employees
- **Products:** Wedding Website + App, Digital Invitations & Stationery, Guest & RSVP Management, Guest Engagement Suite, Carolina Herrera Luxury Collection
- **Notable:** Hit a 7,000-person waitlist while still in beta in 2012, roughly seven weeks after launch, with ~1,000 new users per week., Graduated from the Entrepreneurs Roundtable Accelerator (ERA) in April 2012., Raised roughly $2.7M, led by ff Venture Capital's John Frankel.

## Products & services

- **Wedding Website + App** — An integrated, design-led wedding website with a coordinating native iOS and Android app; guests join free to see details, story, schedule, maps and updates.
- **Digital Invitations & Stationery** — Customizable digital invites and matching stationery drawn from 500+ templates, with optional coordinating printed invites and monograms sold separately.
- **Guest & RSVP Management** — Guest list tools, address collection, and multi-event RSVPs with real-time tracking and response notifications.
- **Guest Engagement Suite** — Private photo sharing with filters, guest photo streams that become a wedding-day slideshow, digital guestbook, virtual toasts, and collaborative music playlists.
- **Carolina Herrera Luxury Collection** — A set of premium templates designed with fashion house Carolina Herrera, based on the house's prints and decor.
- **Appy Life / Appy Pro** — Appy Life extends the platform to non-wedding events; Appy Pro is a partner program for wedding planners with referral discounts and bulk ordering.

## Achievements

- Hit a 7,000-person waitlist while still in beta in 2012, roughly seven weeks after launch, with ~1,000 new users per week.
- Graduated from the Entrepreneurs Roundtable Accelerator (ERA) in April 2012.
- Raised roughly $2.7M, led by ff Venture Capital's John Frankel.
- Secured a design collaboration with fashion house Carolina Herrera for its Luxury Collection.
- Shipped native iOS and Android apps used by couples and guests in 50+ countries; still updated as of 2024.

## Latest updates

- **2024-10** — iOS app updated (version 3.13.0) with improvements to image processing, gallery view and slideshow.
- **2025-04** — Recent customer reviews on Trustpilot indicate the service remains operational.
- **2026-01** — Website live with current pricing and design offerings under AppeProPo, Inc.

## Links

- Website: https://appycouple.com
- LinkedIn: https://www.linkedin.com/company/appy-couple
- Twitter/X: https://twitter.com/AppyCouple
- Instagram: https://www.instagram.com/appycouple/
- Facebook: https://www.facebook.com/AppyCouple

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Profile page: https://yespress.io/appy-couple-appy-life
Published by YesPress — https://yespress.io
Last updated: 2026-08-20