# Apptivo

> Apptivo is a cloud-based, all-in-one business management platform founded in 2009 and headquartered in Fremont, California. The company offers 65+ integrated business applications — from CRM and project management to invoicing and field service — under a single affordable subscription starting at $15/user/month. Bootstrapped and self-funded, Apptivo has grown to serve 200,000+ customers across 193 countries, reaching approximately $75M in annual revenue by 2025. Its core value proposition: enterprise-grade software at small-business prices, with 24/7 human customer support at every tier.

- **Founded:** 2009
- **Headquarters:** Fremont, California, USA
- **Founders:** Bastin Gerald (Founder & CEO)
- **Team size:** 225-234 employees (2025-2026) across 3 continents
- **Products:** Apptivo CRM, Apptivo Help Desk, Apptivo Project Management, Apptivo Field Service, Apptivo Invoicing & Billing
- **Notable:** Bootstrapped to $75M annual revenue with zero venture capital, 200,000+ customers across 193 countries, 65+ integrated business applications on a single platform

## Products & services

- **Apptivo CRM** — Customer relationship management with leads, contacts, opportunities, and pipeline tracking
- **Apptivo Help Desk** — Ticketing system with automated routing, SLA management, and knowledge base
- **Apptivo Project Management** — End-to-end project tracking with milestones, tasks, time tracking, and billing
- **Apptivo Field Service** — Scheduling, dispatching, and work order management for field teams
- **Apptivo Invoicing & Billing** — Quotes, invoices, recurring billing, and payment management
- **Apptivo Campaign Management** — Email marketing campaigns with targeting and analytics
- **Apptivo Order Management** — Sales order processing and fulfillment tracking
- **Apptivo Procurement** — Purchase orders, vendor management, and supply chain workflows
- **Apptivo Expense Reporting** — Employee expense submission, approval, and reimbursement workflows
- **Apptivo Recruitment Management** — Applicant tracking, job posting, and hiring pipeline management
- **Apptivo Contract Management** — Contract lifecycle management with templates and e-signatures
- **Apptivo Employee Management** — HR records, onboarding, and workforce management tools

## Achievements

- Bootstrapped to $75M annual revenue with zero venture capital
- 200,000+ customers across 193 countries
- 65+ integrated business applications on a single platform
- G2 Support Quality rating of 9.0/10
- Capterra rating of 4.4/5 from 712+ reviews
- Achieved $9.6M revenue with 80,000 customers by 2017
- 15+ years of continuous operation and growth since 2009
- 1,300+ third-party integrations via ecosystem partnerships

## Latest updates

- **2025-07** — Company reaches $75M annual revenue with 234 employees across 3 continents
- **2024-09** — Annual General Meeting held; continued product expansion
- **2024-02** — Release notes: Custom Views in Emails App, 2-way sync for Invoices and Supplier Invoices apps, Void option in Shipping App, Bulk Export in Sales Receipts
- **2024-01** — CPQ (Configure, Price, Quote) tools implementation and advanced reporting features added
- **2023-12** — Customer base expands to 200,000+ globally across 193 countries

## Links

- Website: https://www.apptivo.com
- LinkedIn: https://www.linkedin.com/company/apptivo
- GitHub: https://github.com/Apptivo

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Profile page: https://yespress.io/apptivo
Published by YesPress — https://yespress.io
Last updated: 2026-06-01