# AppsFlyer

> AppsFlyer is the mobile measurement and marketing analytics platform that helps brands figure out which ads actually work. Founded in Tel Aviv in 2011 and now headquartered in San Francisco, it operates as an independent third-party attribution layer between advertisers, ad networks and app stores - trusted by tens of thousands of companies including HBO, NBC, Macy's, Alibaba and Activision.

- **Founded:** 2011
- **Headquarters:** San Francisco, United States (founded in Herzliya, Israel)
- **Founders:** Oren Kaniel (Co-founder & CEO), Reshef Mann (Co-founder & CTO)
- **Team size:** ~1,300-1,500
- **Products:** Mobile Attribution, Audiences, Protect360 / Fraud Prevention, OneLink Deep Linking, Data Collaboration / Privacy Cloud
- **Notable:** Became a unicorn in 2020 after $210M Series D, Crossed $500M ARR in 2024, First profitable year in 2024

## Products & services

- **Mobile Attribution** — Independent measurement of which campaigns drove app installs and in-app revenue across iOS, Android and SKAdNetwork.
- **Audiences** — Privacy-safe audience segmentation and activation across Meta, Google, TikTok and 7,000+ partners.
- **Protect360 / Fraud Prevention** — Real-time mobile ad fraud detection and prevention.
- **OneLink Deep Linking** — Cross-platform deep links that route users to the right screen on the right device.
- **Data Collaboration / Privacy Cloud** — Clean-room style environment for retailers and publishers to combine first-party data without exposing PII.
- **Connected TV Measurement** — Attribution for CTV ad spend tied back to app and web events.
- **Incrementality & SKAN Solutions** — Tools for testing true incremental lift and managing Apple's SKAdNetwork constraints.

## Achievements

- Became a unicorn in 2020 after $210M Series D
- Crossed $500M ARR in 2024
- First profitable year in 2024
- Recognized by Forrester Wave as a leader in mobile measurement
- Named to Forbes Cloud 100 multiple years

## Latest updates

- **2025-02** — Announced a ~7% workforce reduction (about 100 roles) as part of efficiency push.
- **2025** — Reported sale talks with Apollo and Fortissimo valuing the company between $2.7B and $3B.
- **2024** — First full year of profitability; revenue climbed from ~$400M to $508M.
- **2024** — Expanded data-collaboration / privacy cloud for retail media networks.

## Links

- Website: https://www.appsflyer.com
- LinkedIn: https://www.linkedin.com/company/appsflyerhq
- Twitter/X: https://twitter.com/AppsFlyer
- GitHub: https://github.com/AppsFlyerSDK
- YouTube: https://www.youtube.com/@AppsFlyer
- Instagram: https://www.instagram.com/appsflyer/
- Facebook: https://www.facebook.com/AppsFlyer

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Profile page: https://yespress.io/appsflyer
Published by YesPress — https://yespress.io
Last updated: 2026-05-30