# AppSamurai

> AppSamurai is a mobile advertising and growth company serving app marketers, agencies, and game publishers. Its platform combines rewarded user acquisition, programmatic media buying and retargeting, Android OEM discovery, and AppsPrize offerwall monetization.

- **Founded:** 2016
- **Headquarters:** New York, United States
- **Founders:** Emre Fadıllıoğlu (CEO and co-founder), Soner Şensoy (CRO and co-founder), Mehmet Bilgin (CTO and co-founder), Şeyhmus Ölker (Historical co-founder; current role unconfirmed)
- **Products:** AppSamurai for Games, AppSamurai DSP, App Discovery (OEM), AppsPrize monetization, AppSamurai self-service advertising platform
- **Notable:** Company reports ISO 27001 certification., Gram Games case study reports 63,000+ acquired players and 40% day-one retention for Merge Dragons!., Rollic case study reports more than US$180,000 ad revenue, 16 million ad impressions and 285,000 sessions.

## Products & services

- **AppSamurai for Games** — Rewarded acquisition through time- and event-based game offers, targeting and campaign optimization.
- **AppSamurai DSP** — Programmatic user acquisition, retargeting and brand campaigns using first-party events and machine learning.
- **App Discovery (OEM)** — Android pre-install, native and display placements through device manufacturers, carriers and alternative stores.
- **AppsPrize monetization** — Publisher offerwall that generates ad revenue when users engage with promoted games.
- **AppSamurai self-service advertising platform** — Original campaign creation and management platform.
- **Interceptd** — Historical group product for real-time mobile advertising fraud prevention; present status not established in this research.
- **Storyly** — Historical group product for in-app stories and engagement; introduced in January 2020.

## Achievements

- Company reports ISO 27001 certification.
- Gram Games case study reports 63,000+ acquired players and 40% day-one retention for Merge Dragons!.
- Rollic case study reports more than US$180,000 ad revenue, 16 million ad impressions and 285,000 sessions.
- About page displays Financial Times Americas fastest-growing companies 2021 and Forbes Best Startup Employers 2021 recognition badges; no ranking inferred.

## Latest updates

- **2026-09** — All About Apps lists an episode on creative systems featuring Sachel Ghani, Christian Zilio, Faheem Saiyad and Peggy Anne Salz.
- **2026-08** — Published a mobile game market-testing framework on August 25.
- **2026-08** — Published an interview with Kentaro Sugiura about channel mix, retargeting and rewarded acquisition on August 12.
- **2026-07** — Podcast lists an episode on soft launches and rewarded acquisition.

## Links

- Website: https://appsamurai.com/
- LinkedIn: https://www.linkedin.com/company/apsamurai/
- Twitter/X: https://twitter.com/AppSamurai
- YouTube: https://www.youtube.com/@AppSamurai
- Instagram: https://www.instagram.com/app.samurai/
- Facebook: https://www.facebook.com/appsamuraiofficial/

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Profile page: https://yespress.io/appsamurai
Published by YesPress — https://yespress.io
Last updated: 2026-10-05