# Appodeal

> Appodeal supplies mobile developers and publishers with ad mediation, user acquisition automation, analytics and publishing support. Its SDK connects demand sources while its growth tools help teams measure revenue, retention and acquisition economics. It serves a global audience ranging from independent app makers to game studios.

- **Founded:** 2014
- **Headquarters:** McLean, United States
- **Founders:** Pavel Golubev (Founder and CEO), Natalie Portier (Co-founder; former COO)
- **Products:** Appodeal Mediation, Growth Platform, Appodeal Accelerator, BidMachine, AppGrowth / BidMachine UA
- **Notable:** Reports 2,500+ publishers and more than 50 billion monthly impressions on its mediation page., SDK 4.0 introduced separate release tracks for core components and network adapters in February 2026., Reported halving cloud storage costs between June and September 2025 through compression changes.

## Products & services

- **Appodeal Mediation** — SDK-based ad mediation with automated bidding and waterfall controls, segmentation, auction data and monetization testing.
- **Growth Platform** — Combines business intelligence, lifetime-value analysis and automated user acquisition workflows.
- **Appodeal Accelerator** — Funded initial UA testing and a potential revenue-sharing publishing relationship for eligible free-to-play games.
- **BidMachine** — Programmatic exchange and SDK-based advertising infrastructure linked from Appodeal’s product ecosystem.
- **AppGrowth / BidMachine UA** — The AppGrowth website now redirects to BidMachine’s user acquisition offering.
- **Vector** — In-house data initiative established in 2024, described in Appodeal’s anniversary retrospective.

## Achievements

- Reports 2,500+ publishers and more than 50 billion monthly impressions on its mediation page.
- SDK 4.0 introduced separate release tracks for core components and network adapters in February 2026.
- Reported halving cloud storage costs between June and September 2025 through compression changes.

## Latest updates

- **2026-09** — Developer documentation lists SDK 4.4.0 for Android, iOS and Unity, dated September 23, 2026.
- **2026-02** — SDK 4.0 announcement describes independently versioned network adapters and more targeted rollbacks.
- **2025-10** — Data engineering team published its storage compression case study.

## Links

- Website: https://appodeal.com/
- LinkedIn: https://www.linkedin.com/company/appodeal/
- Twitter/X: https://twitter.com/Appodeal
- GitHub: https://github.com/appodeal
- YouTube: https://www.youtube.com/channel/UCVY4t0W0CvCJ_CBSvYcasZg
- Instagram: https://www.instagram.com/appodeal/
- Facebook: https://www.facebook.com/appodeal/

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Profile page: https://yespress.io/appodeal
Published by YesPress — https://yespress.io
Last updated: 2026-10-24