# AppLovin

> AppLovin is a Palo Alto-based advertising technology company that runs an AI-driven marketplace connecting app advertisers with the users most likely to engage with them. Founded in 2011, it grew from a mobile-gaming ad network into an S&P 500 company by building AXON, a machine-learning engine that matches advertiser demand to publisher supply in real time. After selling its own games portfolio in 2025, AppLovin now focuses almost entirely on high-margin advertising software, expanding beyond gaming into e-commerce and connected TV.

- **Founded:** 2011
- **Headquarters:** Palo Alto, California, United States
- **Founders:** Adam Foroughi (Co-founder & CEO), Andrew Karam (Co-founder & VP of Product), John Krystynak (Co-founder)
- **Team size:** Roughly 1,500-2,000 employees (varied after 2025 games-division divestiture)
- **Products:** AppDiscovery, MAX, AXON, Adjust, Wurl
- **Notable:** Grew from a 2011 startup into an S&P 500 company (added 2025), Completed a ~$1.8 billion IPO on NASDAQ in April 2021, Reported $4.71 billion in revenue for 2024, up ~43% year over year

## Products & services

- **AppDiscovery** — AI-powered user-acquisition and performance advertising engine that finds and acquires high-value users for advertisers, historically in mobile gaming and increasingly in apps and e-commerce.
- **MAX** — In-app bidding and mediation platform that helps app publishers maximize monetization by auctioning ad impressions in real time across demand sources.
- **AXON** — The machine-learning engine underpinning AppLovin's software, matching advertiser demand to publisher supply; AXON 2.0 processes signals from over a billion daily users to optimize ad placement.
- **Adjust** — Mobile measurement, attribution, analytics and fraud-prevention platform used by marketers to understand campaign performance across channels.
- **Wurl** — Connected-TV distribution and monetization platform that streams content and ads to hundreds of millions of streaming households.

## Achievements

- Grew from a 2011 startup into an S&P 500 company (added 2025)
- Completed a ~$1.8 billion IPO on NASDAQ in April 2021
- Reported $4.71 billion in revenue for 2024, up ~43% year over year
- Reached market capitalization above $150 billion by 2025
- Built AXON, an AI ad engine processing signals from over a billion daily users
- Successfully pivoted from owning games to a high-margin advertising-software model in 2025

## Latest updates

- **2025-03** — AppLovin agreed to sell its mobile games business for about $900 million to concentrate on advertising software.
- **2025-09** — AppLovin was added to the S&P 500 index with a market cap above $150 billion.
- **2025-11** — Reported Q3 2025 advertising-led growth, with revenue up roughly 68% year over year and EBITDA margins near 81%.
- **2026-01** — Continued expansion of self-serve AXON Ads access, expected to broaden beyond referral-only in the first half of 2026, alongside e-commerce and CTV growth.

## Links

- Website: https://www.applovin.com/en
- LinkedIn: https://www.linkedin.com/company/applovin/
- Twitter/X: https://x.com/AppLovin
- YouTube: https://www.youtube.com/@AppLovin
- Instagram: https://www.instagram.com/applovin/

---

Profile page: https://yespress.io/applovin
Published by YesPress — https://yespress.io
Last updated: 2026-07-15