# ApplePie Capital

> ApplePie Capital is a US franchise finance specialist that combines its branded loan products, a network of lenders and human financing guidance for franchisees, multi-unit operators and franchise brands. Its site reports $3.5 billion in loans provided to franchisees and more than 100 brand partners.

- **Founded:** 2014
- **Headquarters:** San Francisco, United States
- **Founders:** Denise Thomas (Founder and CEO), Stephen Pelletier (Co-founder)
- **Products:** ApplePie Core, Spring loans, Lender network, Guided Growth, Franchise brand programs
- **Notable:** Company reports $3.5 billion in loans provided to franchisees., Company reports more than 100 franchise brand partners and franchisees from more than 200 brands., Acquired Funding Solutions, LLC in 2017 to expand its loan menu and consultancy expertise.

## Products & services

- **ApplePie Core** — ApplePie-branded franchise financing made by Cross River Bank for eligible borrowers.
- **Spring loans** — ApplePie-branded growth financing made by Cross River Bank for eligible franchisees.
- **Lender network** — Matches franchisees with SBA and conventional loan options offered by independent lenders.
- **Guided Growth** — Financing roadmaps and multi-unit commitments intended to preserve liquidity and schedule openings.
- **Franchise brand programs** — Custom financing programs and referral paths developed with franchisors.

## Achievements

- Company reports $3.5 billion in loans provided to franchisees.
- Company reports more than 100 franchise brand partners and franchisees from more than 200 brands.
- Acquired Funding Solutions, LLC in 2017 to expand its loan menu and consultancy expertise.

## Latest updates

- **2026-09** — Current company homepage reports $3.5 billion in loans provided to franchisees and more than 100 brand partners.
- **2024** — Franchise financing guide describes ApplePie Core, Spring, SBA and conventional options alongside Guided Growth planning.

## Links

- Website: https://www.applepiecapital.com/
- LinkedIn: https://www.linkedin.com/company/applepie-capital
- Twitter/X: https://twitter.com/ApplePieCapital
- Facebook: https://www.facebook.com/pages/ApplePie-Capital/1462525633963358

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Profile page: https://yespress.io/applepie-capital
Published by YesPress — https://yespress.io
Last updated: 2026-09-29