# Applecart

> Applecart is a New York marketing-technology company that helps executives, corporations, agencies, trade groups and nonprofits reach hard-to-access decision-makers by mapping the trusted people around them. Its Decision Maker Marketing platform turns public or permissioned relationship data into narrowly defined audiences that can be activated across digital, streaming and offline channels, either through a client's media team or as a managed service.

- **Founded:** 2013
- **Headquarters:** New York, United States
- **Founders:** Matthew Kalmans (Co-Founder and Co-CEO), Sacha Samotin (Co-Founder and Co-CEO)
- **Products:** Decision Maker Marketing platform, Decision Maker Targeting, Managed Service, Self-Serve Audience Activation
- **Notable:** Grew from no enterprise customers and fewer than 50 employees in 2018 to serving more than 100 Fortune 500 companies by 2026., Raised a $100 million Series C minority investment from Blackstone Growth, announced in January 2026., Matthew Kalmans and Sacha Samotin were named to Forbes' 2021 30 Under 30 list in Marketing and Advertising.

## Products & services

- **Decision Maker Marketing platform** — Maps real-world relationships around named executives, policymakers, investors, analysts and other stakeholders using public or fully permissioned data, then builds segmented, measurable audiences.
- **Decision Maker Targeting** — Activates Decision Maker Networks across social, news, streaming television, direct mail, text and hundreds of other one-to-one channels.
- **Managed Service** — Applecart designs audiences and handles content delivery, reporting, optimization and performance analysis for the client.
- **Self-Serve Audience Activation** — The client or its agency activates Applecart audiences within its own media-buying stack while retaining Applecart's audience and measurement capabilities.

## Achievements

- Grew from no enterprise customers and fewer than 50 employees in 2018 to serving more than 100 Fortune 500 companies by 2026.
- Raised a $100 million Series C minority investment from Blackstone Growth, announced in January 2026.
- Matthew Kalmans and Sacha Samotin were named to Forbes' 2021 30 Under 30 list in Marketing and Advertising.
- Named to Built In's Best Places to Work lists for New York and Washington in 2026, its fourth consecutive year of recognition.
- A published client case study reports a 40% conversion lift for a tightly filtered federal recruiting audience.
- A published investor-relations case study reports a 25% share-price rise during a campaign, alongside more positive coverage and buy ratings; causation cannot be isolated from the case study alone.

## Latest updates

- **2026-01** — Announced a $100 million Series C minority investment from Blackstone Growth; Risa Heller and a Blackstone representative joined the board.
- **2026-01** — Named to Built In's Best Places to Work lists for New York and Washington for the fourth consecutive year.
- **2025-12** — Filed an SEC Form D reporting $99,999,971 in equity securities sold to two investors.
- **2025** — Reported growing beyond 200 employees during the year.
- **2024-05** — Launched the Decision Makers podcast, hosted by Kalmans and Samotin, with conversations about leadership in business, government and media.

## Links

- Website: https://www.applecart.co/
- LinkedIn: https://www.linkedin.com/company/applecart/
- Twitter/X: https://twitter.com/applecartusa
- Facebook: https://facebook.com/applecartusa

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Profile page: https://yespress.io/applecart
Published by YesPress — https://yespress.io
Last updated: 2026-09-23