# Apple

> Apple Inc. is the Cupertino company that turned tightly-integrated hardware, software, and services into the most valuable business on Earth. It designs the iPhone, Mac, iPad, Apple Watch, AirPods, and Vision Pro, runs an App Store and services empire that now throws off roughly $100 billion a year, and builds its own silicon so the whole thing feels like one machine. Roughly 164,000 employees serve well over a billion active devices - a walled garden people pay a premium to live inside.

- **Founded:** 1976
- **Headquarters:** Cupertino, California, United States
- **Founders:** Steve Jobs (Co-founder, former CEO), Steve Wozniak (Co-founder, engineer), Ronald Wayne (Co-founder (early))
- **Team size:** ~164,000 full-time employees
- **Products:** iPhone, Mac, iPad, Apple Watch, AirPods
- **Notable:** Became the first U.S. public company to reach a $1 trillion, then $2 trillion, then $3 trillion market capitalization., Transitioned the entire Mac line to its own Apple Silicon between 2020 and 2023, boosting performance and battery life., Built a services business generating roughly $100 billion in annual revenue.

## Products & services

- **iPhone** — Apple's flagship smartphone line and largest single source of revenue; the iPhone 17, 17 Pro, 17 Pro Max, and iPhone Air launched in September 2025.
- **Mac** — Desktop and laptop computers running macOS, now powered end-to-end by Apple Silicon (M-series chips).
- **iPad** — Tablet line spanning entry-level iPad to iPad Pro, running iPadOS.
- **Apple Watch** — Wearable focused on health, fitness, and notifications, running watchOS.
- **AirPods** — Wireless earbuds and headphones with spatial audio, adaptive audio, and hearing-health features.
- **Apple Vision Pro** — Spatial computing headset running visionOS; a second-generation model shipped in February 2026 at $2,499 and expanded to 14 markets.
- **Services** — App Store, iCloud+, Apple Music, Apple TV+, Apple Pay, Apple Card, Apple Arcade, and AppleCare - a business generating roughly $100B a year.
- **Apple Intelligence** — On-device generative AI system with a rebuilt, more conversational Siri, prioritizing private, local processing across iPhone, iPad, Mac, and Vision Pro.

## Achievements

- Became the first U.S. public company to reach a $1 trillion, then $2 trillion, then $3 trillion market capitalization.
- Transitioned the entire Mac line to its own Apple Silicon between 2020 and 2023, boosting performance and battery life.
- Built a services business generating roughly $100 billion in annual revenue.
- Grew the active installed base past 2.2 billion devices.
- Popularized product categories including the modern smartphone, tablet, smartwatch, and true wireless earbuds.
- Committed to carbon neutrality across its corporate operations and product life cycle.

## Latest updates

- **2026-04** — Apple announced Tim Cook will become Executive Chairman and John Ternus, SVP of Hardware Engineering, will become CEO effective September 1, 2026.
- **2026-05** — Apple unveiled new accessibility features alongside updates to Apple Intelligence.
- **2026-02** — Second-generation Apple Vision Pro shipped at $2,499 and expanded availability to 14 markets.
- **2025-09** — Apple introduced the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the thinner iPhone Air.
- **2026-03** — Apple reported Q2 FY2026 revenue of $111.2 billion, up 17% year over year, with services near record levels.

## Links

- Website: https://www.apple.com
- LinkedIn: https://www.linkedin.com/company/apple
- Twitter/X: https://twitter.com/apple
- GitHub: https://github.com/apple
- YouTube: https://www.youtube.com/apple
- Instagram: https://www.instagram.com/apple
- Facebook: https://www.facebook.com/apple

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Profile page: https://yespress.io/apple
Published by YesPress — https://yespress.io
Last updated: 2026-08-20