# APPLE TREE

> APPLE TREE is an independent strategic communications group headquartered in Barcelona, with offices in Madrid and London. Founded in 2007 by Carme Miró, Kirsty Brown and Olivia Walsh, it has stretched a PR foundation across strategy, creative, digital, social, influencer marketing, branded content and events. That integrated model helped group revenue reach €32 million in 2025, while work for brands including CUPRA, Radisson Hotel Group, PUMA, IKEA and Mahou has moved the firm into the overlap between communications consultancy and creative agency.

- **Founded:** 2007
- **Headquarters:** Barcelona, Spain
- **Founders:** Carme Miró (Co-founder and CEO), Kirsty Brown (Co-founder and COO), Olivia Walsh (Co-founder and creative director)
- **Products:** Analysis and insights, Strategic PR, Creativity and branding, Digital and social, Influencer marketing
- **Notable:** Named European Communications Agency of the Year at the 2026 EMEA SABRE Awards., Named Communications Consultancy of the Year for 2025-2026 and Spain's Most Admired Communications Agency in PR Scope 2025., Group revenue rose from €23.6 million in 2023 to €29.9 million in 2024 and €32 million in 2025.

## Products & services

- **Analysis and insights** — Consumer insight, research, market analysis and strategic planning used to frame communications problems.
- **Strategic PR** — Corporate and brand communications, media relations, reputation and crisis counsel.
- **Creativity and branding** — Creative platforms, campaigns, identity, design and production.
- **Digital and social** — Digital strategy, content, community management, paid media and conversion work.
- **Influencer marketing** — Strategy, talent and creator programs delivered partly through group company Keepers.
- **Branded content, events and experiential** — Content production and physical or hybrid experiences designed for amplification.

## Achievements

- Named European Communications Agency of the Year at the 2026 EMEA SABRE Awards.
- Named Communications Consultancy of the Year for 2025-2026 and Spain's Most Admired Communications Agency in PR Scope 2025.
- Group revenue rose from €23.6 million in 2023 to €29.9 million in 2024 and €32 million in 2025.
- Certified as a B Corp in November 2022; current B Lab profile reports an 80.8 impact score.
- Won 18 national and international awards in 2025 across PR, creativity, digital and influencer work.
- Two projects - Gas Verde Sí and Radisson Creator Hub - entered Actualidad Económica's 100 Best Ideas of 2026.

## Latest updates

- **2026-07** — Gas Verde Sí and Radisson Creator Hub were recognized among Actualidad Económica's 100 Best Ideas of the Year.
- **2026-07** — Founder and CEO Carme Miró was named among Forbes' 50 Most Influential Women in Catalonia.
- **2026-05** — APPLE TREE was named European Communications Agency of the Year at the EMEA SABRE Awards.
- **2026-04** — The group reported €32 million in 2025 revenue and said it would consider adding specialist agencies while continuing organic growth.
- **2025-12** — Radisson Hotel Group launched Creator Hub, co-developed with APPLE TREE, with expansion planned for 2026.
- **2025-11** — The agency reported passing 5,000 trees planted through its climate-action program.

## Links

- Website: https://appletree.agency
- LinkedIn: https://www.linkedin.com/company/apple-tree-communications/
- Twitter/X: https://twitter.com/appletreeagency/
- YouTube: https://www.youtube.com/c/appletreecommunications
- Instagram: https://www.instagram.com/appletree_agency/
- Facebook: https://facebook.com/appletreecommunications

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Profile page: https://yespress.io/apple-tree
Published by YesPress — https://yespress.io
Last updated: 2026-09-23