# AppDirect

> AppDirect is a San Francisco-based B2B subscription commerce platform that connects technology providers, advisors, and businesses so they can buy, sell, and manage software, hardware, connectivity, AI, and energy services in one place. Founded in 2009, it powers white-label marketplaces for telecom giants and enterprises, and is assembling an 'Everything Store' for B2B technology through a rapid string of acquisitions.

- **Founded:** 2009
- **Headquarters:** San Francisco, United States
- **Founders:** Nicolas Desmarais (Co-founder, Chairman & CEO), Daniel Saks (Co-founder, former Co-CEO/President (now board member)), Andy Sen (Co-founder, former CTO)
- **Team size:** ~850 employees
- **Products:** AppDirect Marketplace Platform, AppDirect Catalog, Advisor / Channel Program, AppDirect AI / devs.ai, Billing & Lifecycle Management
- **Notable:** Became a unicorn in 2020 at a $1.5B valuation, 11 years after founding., Named a Leader by Forrester in marketplace development platforms, scoring highest in strategy and current offering., Founders Daniel Saks and Nicolas Desmarais named to Forbes 30 Under 30 (2015).

## Products & services

- **AppDirect Marketplace Platform** — White-label marketplace and subscription commerce engine that lets providers launch branded storefronts to sell and manage cloud and SaaS products.
- **AppDirect Catalog** — A catalog of 42,000+ services across software, hardware, AI, cloud, connectivity, and energy that customers can browse and buy in one place.
- **Advisor / Channel Program** — Tools and a network for 14,000+ technology advisors to recommend, resell, and earn on technology purchases.
- **AppDirect AI / devs.ai** — An AI marketplace and creation studio (agentic AI platform) for adopting, integrating, and monetizing AI tools.
- **Billing & Lifecycle Management** — Subscription billing, provisioning, consolidated invoicing, and lifecycle management across connectivity, mobility, software, hardware, and energy.
- **PartnerStack (acquired)** — Partner relationship management platform adding a 138,000+ B2B partner network for partner-led growth.

## Achievements

- Became a unicorn in 2020 at a $1.5B valuation, 11 years after founding.
- Named a Leader by Forrester in marketplace development platforms, scoring highest in strategy and current offering.
- Founders Daniel Saks and Nicolas Desmarais named to Forbes 30 Under 30 (2015).
- Six acquisitions in twelve months (2025-2026), including Tackle.io, vCom, DNE Resources, and PartnerStack.
- Ecosystem of 1,000+ providers, 14,000 advisors, and 16M subscribers.

## Latest updates

- **2026-04** — Acquired PartnerStack, adding a 138,000+ B2B partner network for partner-led growth - its sixth acquisition in twelve months.
- **2025-12** — Announced acquisition of Tackle.io to add native hyperscaler marketplace integration to its Everything Store.
- **2025-10** — Achieved AWS Advanced Tier Services Partner status.
- **2025-07** — Unveiled an AI-powered platform for lifecycle management across connectivity, mobility, software, hardware, and energy.
- **2024-01** — Raised $100M in debt financing.

## Links

- Website: https://www.appdirect.com
- LinkedIn: https://www.linkedin.com/company/appdirect
- Twitter/X: https://twitter.com/AppDirect
- GitHub: https://github.com/appdirect
- YouTube: https://www.youtube.com/user/AppDirect
- Facebook: https://www.facebook.com/AppDirect

---

Profile page: https://yespress.io/appdirect
Published by YesPress — https://yespress.io
Last updated: 2026-06-02