# Appcues

> Appcues is a Boston-born SaaS platform that lets product and marketing teams build in-app onboarding flows, announcements, surveys, and guides without writing code. Founded in 2013 by Jackson Noel and Jonathan Kimmel, it helped popularize the term 'product-led growth' and now powers customer engagement for thousands of software companies including MongoDB, Pluralsight, Amplitude, and Squarespace. The company has raised roughly $48M, is led by CEO Ryan Barry since 2025, and has expanded from in-app tours into a cross-channel engagement platform spanning in-app, email, mobile, and AI-assisted experience building.

- **Founded:** 2013
- **Headquarters:** Boston, United States
- **Founders:** Jackson Noel (Co-founder, CEO (2013-2025)), Jonathan Kimmel (Co-founder)
- **Team size:** ~75 employees across four continents (2026)
- **Products:** Flows, Checklists, NPS & Surveys, Pins & Tooltips, Appcues Mobile
- **Notable:** Popularized the term and framework 'product-led growth', now a standard SaaS category, Raised $32.1M Series B in January 2022, bringing total funding to roughly $48M, Trusted by thousands of companies including MongoDB, Amplitude, Pluralsight, and Squarespace

## Products & services

- **Flows** — No-code in-app product tours, walkthroughs, and onboarding sequences built with a visual editor.
- **Checklists** — In-app task lists that guide new users toward activation milestones.
- **NPS & Surveys** — In-product Net Promoter Score and feedback surveys targeted by user segment and behavior.
- **Pins & Tooltips** — Persistent hotspots and tooltips anchored to UI elements for contextual guidance.
- **Appcues Mobile** — SDKs for iOS, Android, and React Native to build native mobile onboarding and announcements.
- **Banners** — In-app announcement banners for releases, promotions, and alerts.
- **Workflows** — Cross-channel journeys combining in-app messages with email and push around user behavior.
- **AI experience building** — Agentic, prompt-driven creation of in-app experiences, segmentation, and campaign recommendations.

## Achievements

- Popularized the term and framework 'product-led growth', now a standard SaaS category
- Raised $32.1M Series B in January 2022, bringing total funding to roughly $48M
- Trusted by thousands of companies including MongoDB, Amplitude, Pluralsight, and Squarespace
- Built ReallyGoodUX and the Product Adoption Academy, widely used free industry resources
- Customer MYOB increased new user activation 21%; RPR grew webinar signups 620% via in-app prompts

## Latest updates

- **2026-02** — Team at ~75 employees across four continents; continued hiring in enterprise sales.
- **2025-10** — Kristen Smith joined as VP of Marketing.
- **2025-06** — Berni Fisher appointed VP of Product.
- **2025-03** — Ryan Barry named CEO, succeeding co-founder Jackson Noel.
- **2025-01** — Pushed into AI-powered, prompt-driven experience building and cross-channel engagement.

## Links

- Website: https://www.appcues.com
- LinkedIn: https://www.linkedin.com/company/appcues
- Twitter/X: https://twitter.com/appcues
- GitHub: https://github.com/appcues
- YouTube: https://www.youtube.com/c/Appcues
- Instagram: https://www.instagram.com/appcues
- Facebook: https://www.facebook.com/appcues

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Profile page: https://yespress.io/appcues
Published by YesPress — https://yespress.io
Last updated: 2026-08-05