# Appcast, Inc

> Appcast combines recruitment advertising software, media buying, candidate conversion technology and employer branding services for large employers. Its platform distributes job ads across publishers and uses hiring-system feedback to direct budgets toward qualified applicants and hires. Founded by Chris Forman in 2014, the Lebanon, New Hampshire company is part of The Stepstone Group.

- **Founded:** 2014
- **Headquarters:** Lebanon, United States
- **Founders:** Chris Forman (Founder and former CEO; retired as CEO at the end of 2024)
- **Products:** Appcast Exchange, Appcast Xcelerate, AppcastOne, Appcast Brand & Creative, Appcast Search Ads
- **Notable:** Combined customer base exceeded 2,000 in the July 2023 Bayard announcement., Inc. Best Workplaces recognition in 2024., Tenth annual Recruitment Marketing Benchmark Report released in February 2026.

## Products & services

- **Appcast Exchange** — Original pay-per-applicant job advertising exchange connecting employers with career and consumer publishers. Historical product name.
- **Appcast Xcelerate** — Programmatic job distribution and budget optimization across thousands of job sites.
- **AppcastOne** — Enterprise recruitment marketing offering combining programmatic, search, social and traditional media, ATS-connected measurement and managed expertise.
- **Appcast Brand & Creative** — Employer value proposition research, brand strategy, creative production, career sites and activation toolkits.
- **Appcast Search Ads** — Search and display campaigns aimed at job seekers, including harder-to-fill roles.
- **Appcast Brand Ads** — Social lead capture with automated follow-up and impression-to-hire measurement.
- **Appcast Xtend** — Candidate engagement and remarketing to convert more career-site and ATS visitors.
- **AppcastEngage** — Connected candidate engagement technology layer within AppcastOne, announced September 15, 2025.
- **Appcast Career Sites** — Career site offering focused on discoverability, conversion and performance measurement; announced July 7, 2026.
- **Appcast Apply, Connect and Quality Connect** — Application conversion and ATS-linked quality measurement tools listed in the current product portfolio.
- **Recruitment Marketing Benchmark Report and Recruitonomics** — Recruitment advertising benchmarks and labor market research for hiring and budget decisions.

## Achievements

- Combined customer base exceeded 2,000 in the July 2023 Bayard announcement.
- Inc. Best Workplaces recognition in 2024.
- Tenth annual Recruitment Marketing Benchmark Report released in February 2026.
- Recognized as a Strategic Challenger in the 2026 Fosway 9-Grid for Talent Acquisition, per June 23 company news.
- Wolseley case study reports 65% more applications, 38% more qualified candidates and 26% lower average CPA within less than eight months of the August 2024 launch.
- Brakes UK case study reports four times the qualified applicants in the first six months and twice the hires for key roles.

## Latest updates

- **2026-07** — Appcast Career Sites announced July 7, focused on discoverability, candidate conversion and performance control.
- **2026-06** — Strategic Challenger recognition in the 2026 Fosway 9-Grid announced June 23.
- **2026-04** — UK Recruitment Marketing Benchmark Report announced April 27, adding candidate disposition measures.
- **2026-02** — Tenth annual Recruitment Marketing Benchmark Report announced February 17, adding candidate disposition and international data.
- **2025-09** — AppcastEngage announced September 15; Matt Plummer announced as chief product officer September 17.
- **2025-01** — Matt Molinari became CEO January 1, succeeding retiring founder Chris Forman.

## Links

- Website: https://www.appcast.io/
- LinkedIn: https://www.linkedin.com/company/appcast-io/
- Twitter/X: https://twitter.com/appcast_io
- YouTube: https://www.youtube.com/channel/UCWBYkHfhXajj7vFSRc6VFEw
- Instagram: https://www.instagram.com/appcastinc/
- Facebook: https://www.facebook.com/appcast.io/

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Profile page: https://yespress.io/appcast-inc
Published by YesPress — https://yespress.io
Last updated: 2026-10-16