# AppCard, Inc.

> AppCard is a New York-based loyalty marketing and shopper analytics platform built for independent grocers and multi-location retailers. It captures SKU-level purchase data at the point of sale, then uses machine learning to deliver personalized offers, digital coupons and automated campaigns that help brick-and-mortar stores retain customers and grow sales. Founded in 2011 by ICQ co-founder Yair Goldfinger, the company serves thousands of independent grocers reaching tens of millions of shoppers, and has expanded into co-branded payment cards.

- **Founded:** 2011
- **Headquarters:** New York, New York, United States
- **Founders:** Yair Goldfinger (Co-Founder & CEO), Amichay Oren (Co-Founder & CTO)
- **Team size:** ~90 employees
- **Products:** Loyalty & Rewards Platform, Shopper Analytics Engine, Digital Coupons & Personalized Offers, In-Lane Terminals, Marketing Automation
- **Notable:** Founded by ICQ co-creator Yair Goldfinger, one of the pioneers of internet instant messaging., Backed by Founders Fund (Peter Thiel), Innovation Endeavors (Eric Schmidt), Jerry Yang and PLDT Capital, raising ~$26.5M total., Acquired ProLogic Retail Services (2017) to become a leading loyalty provider for US independent grocers.

## Products & services

- **Loyalty & Rewards Platform** — Turnkey, customizable customer retention program that enrolls shoppers via phone number or loyalty card at the point of sale - no app download required - and deposits rewards automatically.
- **Shopper Analytics Engine** — AI and machine-learning analytics that read 100% of SKU-level transaction data to reveal buying cycles, segments, customer lifetime value and campaign ROI.
- **Digital Coupons & Personalized Offers** — Digital coupon distribution and personalized offers delivered across app, email, SMS, kiosk and in-store touchpoints based on individual purchase history.
- **In-Lane Terminals** — Store-branded touch-screen checkout terminals that enroll shoppers, present clip-and-redeem coupons and capture data at the register.
- **Marketing Automation** — Automated, personalized campaigns via email, text and mobile app timed to each shopper's unique buying cycle.
- **AppCard Co-Branded Cards (Credit & Smart Card)** — Co-branded payment cards for independent grocers - a rewards credit card and a credit-building Smart Card - with AppCard handling banking compliance, fraud and infrastructure via partner TAB Bank on the Visa network.

## Achievements

- Founded by ICQ co-creator Yair Goldfinger, one of the pioneers of internet instant messaging.
- Backed by Founders Fund (Peter Thiel), Innovation Endeavors (Eric Schmidt), Jerry Yang and PLDT Capital, raising ~$26.5M total.
- Acquired ProLogic Retail Services (2017) to become a leading loyalty provider for US independent grocers.
- Grew to serve roughly 3,300 independent grocers and ~40 million shoppers.
- Launched co-branded payment card programs bringing big-chain financial products to small grocers (2026).

## Latest updates

- **2026-07** — Launched a co-branded rewards card program (AppCard Credit Card and Smart Card) with Indiana grocer Neighborhood Fresh, issued via TAB Bank on the Visa network.
- **2022-05** — Named loyalty-industry veteran Jeremy Rabe (former CEO of Aimia) as Chief Growth Officer.
- **2017-08** — Acquired ProLogic Retail Services, the largest loyalty marketing provider for independent grocers.

## Links

- Website: https://appcard.com
- LinkedIn: http://www.linkedin.com/company/appcard
- Twitter/X: https://twitter.com/AppCardInc
- Instagram: https://www.instagram.com/appcardinc/
- Facebook: http://www.facebook.com/AppCardRewards

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Profile page: https://yespress.io/appcard-inc
Published by YesPress — https://yespress.io
Last updated: 2026-07-22