# Apollo.io vs. Groove by Clari

> Apollo.io and Groove overlap in sales engagement, but they do not sell the same bundle. Apollo combines prospect search, verified contact data, enrichment and outbound execution, with usage governed in part by credits. Groove, now part of Clari, centers on Salesforce-connected seller workflows, automated campaigns, activity capture and revenue orchestration, while showing integrations with external data providers such as ZoomInfo. A fair buying decision therefore compares the full stack: seats, data, enrichment, CRM and email integrations, implementation, administration and adoption - not a single per-user price.

## Achievements

- Apollo says millions of sellers at more than 600,000 companies use its platform.
- Apollo's current product combines B2B data, search, enrichment, sequencing, workflow automation and deal execution.
- Clari says more than 75,000 users rely on Groove every day.
- Groove integrates seller activity across email, calendar, CRM and other revenue tools, with Salesforce positioned as a central integration.
- Clari acquired Groove in 2023 to add sales engagement to its revenue platform.

## Latest updates

- **2026-07** — Apollo's current credit guidance describes usage across contact data, enrichment, AI research, API activity, dialer functions and other actions, depending on plan and configuration.
- **2026-03** — Apollo's credit documentation states that recurring credits renew by billing cycle, expire if unused and can be supplemented with recurring add-ons on paid plans.
- **2025-10** — Apollo announced an expanded agentic go-to-market platform spanning outbound, inbound, enrichment and deal work.
- **2023-08** — Clari announced its acquisition of Groove, combining sales engagement with forecasting, conversation intelligence, deal management and other revenue workflows.

## Links

- Website: https://www.apollo.io/
- LinkedIn: https://www.linkedin.com/company/apolloio
- Twitter/X: https://twitter.com/MeetApollo/
- YouTube: https://www.youtube.com/@Apolloio
- Facebook: https://facebook.com/MeetApollo/

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Published by YesPress — https://yespress.io
Last updated: 2026-08-17