# APartnership

> APartnership is a New York-based, employee-owned advertising agency that helps brands and public agencies build culturally and linguistically relevant relationships with Asian American consumers and communities. Founded in 1999 by Jeannie Yuen and now led by CEO Jinnie Kim, the agency combines research, creative, community relations, and media planning and buying, with notable depth in public-health behavior-change campaigns.

- **Founded:** 1999
- **Headquarters:** New York, United States
- **Founders:** Jeannie Yuen (Founder and former CEO)
- **Products:** Advertising, Research and Strategy, Community Relations, Media Planning and Buying
- **Notable:** Four-time winner of the ANA Multicultural Excellence Award, according to the company’s public profiles., Three-time Asian American Advertising Federation Creative Agency of the Year, according to the company’s public profiles., Built a 19-organization and media-partner network that helped more than 3,000 people receive COVID-19 vaccinations from April 2023 to May 2024.

## Products & services

- **Advertising** — Original and adapted creative campaigns shaped by culturally diverse input, from concept and copy through production and social content.
- **Research and Strategy** — Audience research and a proprietary consumer-journey framework used to connect cultural insight with message, channel, and timing.
- **Community Relations** — Programs built with trusted Asian community organizations, local media, and institutions to reach audiences across languages and levels of acculturation.
- **Media Planning and Buying** — Audience insights, programmatic and social buying, analytics, optimization, brand safety, media integration, and a proprietary quality-cost-reach-value scorecard.

## Achievements

- Four-time winner of the ANA Multicultural Excellence Award, according to the company’s public profiles.
- Three-time Asian American Advertising Federation Creative Agency of the Year, according to the company’s public profiles.
- Built a 19-organization and media-partner network that helped more than 3,000 people receive COVID-19 vaccinations from April 2023 to May 2024.
- Reached nearly 600,000 people in print and more than 1.2 million online for Washington’s Asian public-health workforce campaign.
- Has operated for more than 25 years and reports client relationships lasting more than a decade.

## Latest updates

- **2026-09** — The agency advertised a hybrid New York-area Senior Account Executive / Account Manager opening as it expanded its account team.
- **2025-12** — Published its Washington State Department of Health Workforce Pathways case study, reporting nearly 600,000 print reach and more than 1.2 million online impressions.
- **2025-12** — Launched the Adopt a K-pup social campaign for Never Alone Animal Rescue on Giving Tuesday 2025.
- **2025-08** — CEO Jinnie Kim published an essay on culture play and the strategy of belonging.
- **2024-05** — Completed a Washington COVID-19 outreach program that reported more than 3,000 vaccinations across underserved communities.
- **2024-04** — Founder Jeannie Yuen moved from CEO and strategy lead to a board role; Jinnie Kim became the company’s CEO.

## Links

- Website: https://apartnership.com/
- LinkedIn: https://www.linkedin.com/company/apartnership/
- Twitter/X: https://twitter.com/apartnership
- YouTube: https://www.youtube.com/APARTNERSHIP
- Instagram: https://www.instagram.com/apartnership/
- Facebook: https://www.facebook.com/APartnership

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Profile page: https://yespress.io/apartnership
Published by YesPress — https://yespress.io
Last updated: 2026-09-21