# Anyword

> Anyword is an AI marketing content company that generates and scores copy for ads, email, social media, websites and blogs. Its platform combines brand context and marketing performance data to help teams compare variations before publishing, with tools for enterprise workflows and an API for other AI applications.

- **Founded:** 2013
- **Headquarters:** New York, United States
- **Founders:** Yaniv Makover (Co-founder and CEO), Omer Rabin (Introduced as co-founder and CRO in August 2024)
- **Products:** Data-driven Editor, Content Intelligence, Brand Voice, Blog Wizard, Gen-AI Performance Platform
- **Notable:** More than US$30 million total disclosed financing after the November 2021 round., Keywee won Best Content Marketing Platform in the 2019 Digiday Technology Awards., Vendor reports more than one million marketers using or trusting the platform.

## Products & services

- **Data-driven Editor** — Generates marketing variations and predicts performance; supports campaign benchmarks, personas and templates.
- **Content Intelligence** — Analyzes published marketing content to identify messaging opportunities.
- **Brand Voice** — Centralizes messaging, tone, audience profiles and brand guidelines.
- **Blog Wizard** — AI-assisted workflow for longer, SEO-oriented blog content.
- **Gen-AI Performance Platform** — Model-agnostic enterprise layer for brand consistency, content scoring and improvement, available through an API.
- **Performance API** — Adds generation, prediction and retrieval-based marketing context to AI applications.
- **Chrome Extension** — Applies brand context and performance tools within other writing applications.
- **Website Automation** — Supports automated website messaging A/B testing.

## Achievements

- More than US$30 million total disclosed financing after the November 2021 round.
- Keywee won Best Content Marketing Platform in the 2019 Digiday Technology Awards.
- Vendor reports more than one million marketers using or trusting the platform.
- Vendor reports 82% pairwise performance prediction accuracy; this is a company claim, not a guaranteed campaign outcome.

## Latest updates

- **2024-08** — Launched Gen-AI Performance Platform and announced Omer Rabin as co-founder and CRO.
- **2026-10** — Website checked: positioning emphasizes performance data across AI apps and agents; published Starter and Data-Driven annual-billing prices remain $39 and $79 monthly equivalents. This is an observation, not a dated launch.

## Links

- Website: https://www.anyword.com/
- LinkedIn: https://www.linkedin.com/company/getanyword/
- Twitter/X: https://twitter.com/getanyword
- Facebook: https://www.facebook.com/getanyword/

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Profile page: https://yespress.io/anyword
Published by YesPress — https://yespress.io
Last updated: 2026-10-03