# AnyRoad

> AnyRoad provides enterprise software for consumer brands to run tours, classes, activations, and events while collecting guest data, analyzing feedback, and connecting experiences to later purchases and loyalty programs.

- **Founded:** 2013
- **Headquarters:** San Francisco, United States
- **Founders:** Jonathan Yaffe (Co-founder and CEO), Daniel Yaffe (Co-founder and COO), Michalis Polakis (Technical co-founder, identified in 2013 reporting)
- **Products:** Experience Manager, Guest Data Capture and FullView, Atlas Insights and Pinpoint, Purchase Conversions, Lifetime Loyalty
- **Notable:** 2022 company-reported scale: over 400 brands and about 200,000 experiences per month., Ben & Jerry’s Factory Experience reported 73% of tours booked online after adopting AnyRoad., Leiper’s Fork Distillery reported a 33% higher average tour price and about $500 a month in time savings.

## Products & services

- **Experience Manager** — Planning, scheduling, booking, ticketing, payments, staffing, and front-desk tools for brand experiences.
- **Guest Data Capture and FullView** — Collects consented information from attendees, including people in group bookings, through booking flows, QR check-in, surveys, and on-site tools.
- **Atlas Insights and Pinpoint** — Reporting on guest behavior, NPS, brand perception, and AI analysis of open-text feedback. Pinpoint was announced in July 2023.
- **Purchase Conversions** — Connects post-event receipt submissions and incentives to track retail purchases associated with experiences.
- **Lifetime Loyalty** — Managed bottle clubs, premium memberships, purchase incentives, and lifecycle campaigns.

## Achievements

- 2022 company-reported scale: over 400 brands and about 200,000 experiences per month.
- Ben & Jerry’s Factory Experience reported 73% of tours booked online after adopting AnyRoad.
- Leiper’s Fork Distillery reported a 33% higher average tour price and about $500 a month in time savings.
- Sierra Nevada’s case study reported improved brand perception among 86% of surveyed guests across two brewery locations.

## Latest updates

- **2026-08** — Published a receipt-verified cash-back playbook for tasting-room visitors.
- **2025-08** — Described Purchase Conversions for verified post-event retail purchases.
- **2025-03** — Announced Lifetime Loyalty, including bottle clubs and premium memberships.
- **2024-08** — Introduced Purchase Conversions for experiential ROI measurement.

## Links

- Website: https://www.anyroad.com/
- LinkedIn: https://www.linkedin.com/company/anyroad/
- Twitter/X: https://twitter.com/anyroad
- Facebook: https://www.facebook.com/anyroad

---

Profile page: https://yespress.io/anyroad
Published by YesPress — https://yespress.io
Last updated: 2026-09-29