# Anthony Wong

> Anthony Wong is Executive Vice President and Chief Marketing Officer at East West Bank, where he brings a career spanning investment banking, media and entertainment, global advertising, hospitality, fintech, consulting, and digital transformation. A Harvard College and Harvard Business School graduate, he built his reputation at Ogilvy by linking creative work to measurable business results, later held operating and transformation roles at Shangri-La Group, livi bank, Publicis Groupe, and Accenture, and joined East West Bank in 2026 as it deepened its role connecting customers and markets across the United States and Asia.

- **Role:** Executive Vice President and Chief Marketing Officer at East West Bank
- **Organizations:** East West Bank, Accenture, Publicis Groupe, livi bank, Shangri-La Group, Ogilvy & Mather, WPP, Harvard Club of Hong Kong, Harvard Business School Association of Hong Kong, Asia Society
- **Education:** Bachelor of Arts in Economics, Harvard University, Master of Business Administration, Harvard Business School
- **Known for:** Selected for Asia Society's 2015 Asia 21 Young Leaders class., Named Campaign Asia's 2014 Asia Pacific Account Person of the Year., Named Campaign Asia's 2010 Greater China Account Person of the Year.

## Career timeline

- **Before 2006** — Began his career in investment banking and in the U.S. media and entertainment industry.
- **2006** — Joined Ogilvy and began a long run in global brand management and marketing effectiveness.
- **2010** — Named Greater China Account Person of the Year by Campaign Asia while serving in global brand management at Ogilvy China.
- **2014** — Named Asia Pacific Account Person of the Year by Campaign Asia.
- **2015** — Selected for Asia Society's Asia 21 Young Leaders class and promoted to Ogilvy's Worldwide Effectiveness Director while also becoming global client leader for WPP's Team Huawei.
- **2016** — Served on the Cannes Lions Creative Effectiveness jury and as a head of jury for the APAC Effie Awards.
- **2017** — Chaired the APAC Effie Awards.
- **2018** — Served as Executive Vice President of Brands at Shangri-La Group, working on brand experience and digital transformation.
- **2020** — Led marketing for livi bank at its public launch in Hong Kong, then joined Publicis Groupe as Chief Client Officer for Asia Pacific, the Middle East, and Africa.
- **2024** — Served as a Managing Director at Accenture and hosted a Harvard Club of Hong Kong discussion on generative AI in marketing.
- **2025** — Named an APAC Effie head of jury while serving as Accenture's Growth Services Lead for Greater China and Marketing Advisory Lead for Asia Pacific.
- **2026** — Joined East West Bank in Pasadena as Executive Vice President and Chief Marketing Officer.

## Achievements

- Selected for Asia Society's 2015 Asia 21 Young Leaders class.
- Named Campaign Asia's 2014 Asia Pacific Account Person of the Year.
- Named Campaign Asia's 2010 Greater China Account Person of the Year.
- Promoted to Worldwide Effectiveness Director at Ogilvy & Mather in 2015.
- Served on the 2016 Cannes Lions Creative Effectiveness jury.
- Served as a head of jury for the 2016 and 2025 APAC Effie Awards and chaired the awards in 2017.
- Contributed to IPA Marketing Effectiveness Award-winning work for Dove, Milo, and Motorola.
- Helped lead livi bank's marketing as the Hong Kong virtual bank opened to customers in 2020.

## Latest updates

- **2026-04** — East West Bancorp's first-quarter investor presentation listed Wong as Executive Vice President and Chief Marketing Officer, with 2026 as his start year.
- **2026-03** — Wong announced that he had begun his role as Chief Marketing Officer at East West Bank.
- **2026-01** — East West Bank highlighted Wong as a team leader in a Habitat for Humanity build supporting an Altadena family.
- **2025-04** — APAC Effie named Wong a head of jury while he was Accenture's Growth Services Lead for Greater China and Marketing Advisory Lead for Asia Pacific.

## Links

- Website: https://www.eastwestbank.com
- LinkedIn: https://www.linkedin.com/in/anthonyswong

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Profile page: https://yespress.io/anthony-wong
Published by YesPress — https://yespress.io
Last updated: 2026-08-14