# Anthony Welgemoed

> Anthony Welgemoed is the co-founder and CEO of Ziflow, a collaborative proofing platform for creative and marketing teams. Previously the technical co-founder and CTO of ProofHQ, acquired by Workfront in 2015, he built his second venture with Mat Atkinson around the continuing need for standalone creative review and approval. He holds an MBA from London Business School.

- **Role:** Co-founder and CEO at Ziflow
- **Organizations:** Ziflow, ProofHQ, Mtivity
- **Nationality:** British
- **Education:** MBA, London Business School
- **Known for:** Technical co-founder and CTO of ProofHQ before its 2015 acquisition by Workfront., Co-founded Ziflow with Mat Atkinson and led the company as CEO., Named an Individual of the Year in the 2021 Sammy Awards.

## Career timeline

- **2001** — Moved from South Africa to the United Kingdom, as recounted in his 2022 Authority Magazine interview.
- **2007** — Completed his MBA at London Business School; worked at Mtivity in product management.
- **2010** — Joined ProofHQ as CTO; his public LinkedIn project record dates his ProofHQ involvement from January 2010.
- **2015** — Workfront announced its acquisition of ProofHQ on July 22.
- **2016** — Began developing the initial Ziflow product, according to his Mixergy account.
- **2017** — Launched the initial Ziflow product in January; pivoted toward standalone online proofing during the year.
- **2021** — Named an Individual of the Year in the Business Intelligence Group’s Sales and Marketing Technology Awards.
- **2023** — Announced Ziflow’s $20 million Series A led by Riverside Acceleration Capital and Companyon Ventures on February 2.
- **2025** — Introduced ReviewAI in public preview on November 19.

## Achievements

- Technical co-founder and CTO of ProofHQ before its 2015 acquisition by Workfront.
- Co-founded Ziflow with Mat Atkinson and led the company as CEO.
- Named an Individual of the Year in the 2021 Sammy Awards.
- Announced a $20 million Series A for Ziflow in February 2023.

## Latest updates

- **2025-11** — Published the ReviewAI introduction on November 19, announcing public preview of AI-assisted checklist review.
- **2025-12** — Ziflow reported more than 6.5 million proofs reviewed during 2025, involving more than 150,000 stakeholders; these are company-reported platform figures.
- **2026-05** — In a LinkedIn post dated from its activity ID, described having only two management layers between himself and the most junior engineers.

## Links

- Website: https://www.ziflow.com/
- LinkedIn: https://www.linkedin.com/in/anthonyw/

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Profile page: https://yespress.io/anthony-welgemoed
Published by YesPress — https://yespress.io
Last updated: 2026-10-22