# Anthony Smith

> Anthony Smith is the New Zealand-born Australian software entrepreneur who founded Insightly in Perth in 2009 and served as CEO through July 2024. His early mining-software and IBM consulting work preceded a CRM built around four small businesses; he later wrote about usability, customer relationships, scaling, and adaptable product planning.

- **Role:** Software entrepreneur, engineer, former chief executive, and business writer
- **Organizations:** Insightly, IBM Global Consulting Services, Snowden
- **From:** Hamilton, New Zealand
- **Nationality:** Australian
- **Known for:** Founded and led Insightly from 2009 through July 2024., Built an initial CRM through direct observation and iteration with four Perth businesses., Secured venture backing including $3 million Series A, $10 million Series B, and $25 million Series C rounds.

## Career timeline

- **1999–2004** — Worked in technology consulting for mining operations.
- **2004–2006 (approximately)** — Worked in IBM’s Australian consulting operation with mining companies.
- **After 2006** — Worked as an independent consultant and subsequently built mining software with another consultant; sold his share to bootstrap Insightly.
- **2009** — Founded Insightly in Perth.
- **2012** — Moved the company to the San Francisco area and secured $3 million from Emergence Capital.
- **2013** — Insightly raised a $10 million Series B.
- **2016** — Insightly raised a $25 million Series C.
- **2022** — Published reflections on serving temporarily as Insightly’s chief marketing officer while recruiting a permanent replacement.
- **2024-05** — Published his mud-map approach to software planning.
- **2024-07** — Ended his CEO tenure as Insightly combined with Unbounce.

## Achievements

- Founded and led Insightly from 2009 through July 2024.
- Built an initial CRM through direct observation and iteration with four Perth businesses.
- Secured venture backing including $3 million Series A, $10 million Series B, and $25 million Series C rounds.
- Expanded Insightly beyond its initial Google Apps audience to Microsoft Office 365 users.
- Published business and product-development writing in Forbes, Entrepreneur, and Fast Company.

## Latest updates

- **2024-05** — Published a Fast Company essay arguing for adaptable mud maps in software development.
- **2024-07** — His tenure as Insightly CEO ended; Unbounce announced the combination with Insightly on July 16.

## Links

- LinkedIn: https://www.linkedin.com/in/anthonycharlessmith/

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Profile page: https://yespress.io/anthony-smith-insightly
Published by YesPress — https://yespress.io
Last updated: 2026-10-11