# Anthony Geisler

> Anthony Geisler is the founder and CEO of Sequel Brands and the founder and former CEO of Xponential Fitness. His career in boutique fitness began with buying LA Boxing in 2001, followed by the acquisition of Club Pilates in 2015 and the creation of Xponential in 2017. He resigned from Xponential in May 2024 and launched Sequel publicly in 2025 with several former colleagues.

- **Role:** Founder & CEO at Sequel Brands
- **Organizations:** Sequel Brands, Xponential Fitness (former), Club Pilates (former), LA Boxing (former), UFC Gym (former)
- **Education:** B.A.; graduate of the entrepreneurship program, University of Southern California
- **Known for:** Expanded LA Boxing to almost 200 locations before its sale to UFC Gym., Led Club Pilates following its 2015 acquisition., Founded Xponential Fitness in 2017 and led it through its 2021 public listing.

## Career timeline

- **1999** — Graduated from the University of Southern California; described as the first college graduate in his family.
- **2001** — Purchased LA Boxing after joining as a member; subsequently franchised it.
- **2012-2013** — Sold LA Boxing to UFC Gym; public accounts differ on the transaction year.
- **2015** — Acquired Club Pilates, founded by Allison Beardsley, and became CEO.
- **2017** — Sold a stake in Club Pilates to TPG Growth in May; founded Xponential Fitness later that year. Xponential acquired StretchLab in November.
- **2019** — Received an EY Entrepreneur Of The Year award in Orange County.
- **2021** — Xponential listed on the New York Stock Exchange on July 23 under XPOF.
- **2024** — Suspended as Xponential CEO in May amid federal investigations; resignation announced May 17.
- **2025** — Publicly launched Sequel Brands in May with four concepts and former Xponential colleagues.

## Achievements

- Expanded LA Boxing to almost 200 locations before its sale to UFC Gym.
- Led Club Pilates following its 2015 acquisition.
- Founded Xponential Fitness in 2017 and led it through its 2021 public listing.
- Received an EY Entrepreneur Of The Year award in Orange County in 2019.
- Founded Sequel Brands, publicly launched in 2025.

## Latest updates

- **2026-02** — Discussed Sequel Brands in a Future of Fitness interview, describing full ownership, no debt and a returning core team.
- **2026-03** — The FTC announced a $17 million settlement with Xponential over alleged franchise disclosure violations and deceptive practices. Its allegations included failures to disclose Geisler’s involvement and relevant litigation; the action was against Xponential and affiliated companies.
- **2026-04** — Appeared on Fitt Insider episode 336 to discuss Sequel’s franchise portfolio and business model.
- **2026-10** — Sequel’s website identifies him as founder and CEO, lists six brands and reports more than 350 Pilates Addiction territories sold. This is not an open-studio count.

## Links

- Website: https://anthonygeisler.com/
- YouTube: https://www.youtube.com/@Anthony.Geisler/featured

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Profile page: https://yespress.io/anthony-geisler
Published by YesPress — https://yespress.io
Last updated: 2026-10-13