# Anthony Ferry

> Anthony Ferry is the Irvine-based co-founder and CEO of Wayvia, formerly PriceSpider, and a four-time founder whose career runs from school software and Taco Bell forecasting systems to enterprise consulting, retail intelligence and AI-enabled commerce. His operating pattern is unusually consistent: learn a technical system deeply, watch where users encounter friction, and let the evidence redirect the business.

- **Role:** CEO & Co-Founder at Wayvia
- **Organizations:** Wayvia, PriceSpider, Neudesic, Ikaun, Saddleback College Foundation, Make-A-Wish Orange County and the Inland Empire
- **From:** Inglewood, United States
- **Education:** Saddleback College, B.S. in Computer Science, California State University, Fullerton
- **Known for:** Co-founded four companies, according to his 2025 interview., Co-founded Neudesic, which IBM acquired in 2022., Built PriceSpider from an incubated crawling technology into Wayvia, an omnicommerce enablement company.

## Career timeline

- **1993** — Graduated from California State University, Fullerton in computer science and entered the workforce as a software developer for an educational software company.
- **1990s** — Joined Taco Bell to develop back-office labor and forecasting systems and later represented Taco Bell on a shared Pepsi restaurant-systems project.
- **late 1990s** — Moved into technology consulting, including work at QuickStart Technologies.
- **2001-2002** — Co-founded Neudesic with Parsa Rohani and Tim Marshall; the consulting business launched around the arrival of Microsoft .NET.
- **mid-2000s** — Helped incubate and spin out the web-crawling technology that became PriceSpider.
- **2009** — Began service on the Saddleback College Foundation Board of Governors, according to his LinkedIn profile.
- **2010** — Began serving on the advisory council of Make-A-Wish Orange County and the Inland Empire, according to his LinkedIn profile.
- **2018** — Publicly detailed PriceSpider's B2B-to-B2C-to-B2B pivots and its adjacent-product strategy in a seven-part founder interview.
- **2019** — Co-founded Ikaun, a proposal and experience-management software company, and serves as its CEO.
- **2022** — IBM acquired Neudesic.
- **2025** — Led the rebrand of PriceSpider to Wayvia and introduced an AI-native omnicommerce Model Context Protocol.
- **2026** — Wayvia launched a Professional Services division pairing its platform with human advisors; Ferry described it as a human-in-the-loop model.

## Achievements

- Co-founded four companies, according to his 2025 interview.
- Co-founded Neudesic, which IBM acquired in 2022.
- Built PriceSpider from an incubated crawling technology into Wayvia, an omnicommerce enablement company.
- Oversaw company acquisitions including ORIS Intelligence, Commerce Connector and Hatch.
- Led the 2025 PriceSpider-to-Wayvia rebrand and launch of Wayvia's omnicommerce MCP.
- Has served in volunteer governance roles supporting Saddleback College and Make-A-Wish Orange County and the Inland Empire.

## Latest updates

- **2026-07** — Wayvia launched a Professional Services division led by Robert Gregory and named Lynne Riojas Head of Sales; Ferry framed the expansion as a human-in-the-loop model.
- **2026-04** — Wayvia launched Shoppable Next Generation, extending its commerce enablement platform across marketing touchpoints.
- **2025-11** — Wayvia released a next-generation version of Prowl for retail intelligence and pricing enforcement.
- **2025-09** — Wayvia appointed Theresa Pham as Head of Product to lead a new wave of AI-driven products.
- **2025-07** — PriceSpider rebranded as Wayvia and introduced an AI-native omnicommerce Model Context Protocol.

## Links

- Website: https://wayvia.com
- LinkedIn: https://www.linkedin.com/in/anthonyferry

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Profile page: https://yespress.io/anthony-ferry
Published by YesPress — https://yespress.io
Last updated: 2026-08-26