# Antenna

> Antenna is a New York-based market data company for the subscription economy. By analyzing the purchase and subscription signals of millions of U.S. consumers, it measures sign-ups, churn, retention, and market share for streaming and direct-to-consumer subscription brands - turning messy consumer behavior into industry benchmarks that tell companies what 'good' actually looks like.

- **Founded:** 2019
- **Headquarters:** New York, New York, United States
- **Founders:** Jonathan Carson (Co-Founder & CEO), Rameez Tase (Co-Founder & President), Porter Bayne (Co-Founder)
- **Team size:** ~48 employees
- **Products:** Subscriber Views, Subscriber Metrics, Subscriber Audiences, Campaign Lift
- **Notable:** Became a widely cited authority on the streaming wars, quoted by Hollywood Reporter, Deadline, and Variety., Measured 1.43M sign-ups over three days around Netflix's Jake Paul vs. Mike Tyson event., Documented Premium SVOD growth falling to single digits (7%) for the first time in 2025.

## Products & services

- **Subscriber Views** — A market-wide view of sign-ups, subscribers, churn, and market share across subscription services.
- **Subscriber Metrics** — Understand the subscriber behaviors that stick and use them to transform strategy.
- **Subscriber Audiences** — Identify and activate cohorts - from power users to Serial Churners - when it matters most.
- **Campaign Lift** — Validate campaign effectiveness with granular subscription data advertisers don't share.

## Achievements

- Became a widely cited authority on the streaming wars, quoted by Hollywood Reporter, Deadline, and Variety.
- Measured 1.43M sign-ups over three days around Netflix's Jake Paul vs. Mike Tyson event.
- Documented Premium SVOD growth falling to single digits (7%) for the first time in 2025.
- Raised $14.3M total across Seed and Series A rounds.

## Latest updates

- **2026-Q1** — Released Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review.
- **2025-06** — Reported streaming entering a new phase of more stable growth, with churn stabilizing around 4.6%.
- **2025** — Found ad-supported subscriptions grew 32.7% YoY while ad-free fell 0.1%.

## Links

- Website: https://www.antenna.live
- LinkedIn: https://www.linkedin.com/company/antennadata
- Twitter/X: https://twitter.com/antennadata

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Profile page: https://yespress.io/antenna
Published by YesPress — https://yespress.io
Last updated: 2026-06-07