# Ansa

> Ansa is a San Francisco fintech that builds API-first, white-labeled stored-value wallet infrastructure for merchants. It lets brands launch their own branded digital wallet - the Starbucks-app model - where customers pre-load funds and pay in-app, online, or in-store. By batching many small purchases into one funded balance, Ansa cuts card processing fees on low-ticket transactions while adding incentives, loyalty, and analytics on top. Founded in 2022 by Adyen and Affirm alumni Sophia Goldberg and JT Cho, Ansa raised a $14M Series A in April 2024 (about 95% of it from female investors), bringing total funding to roughly $19.4M.

- **Founded:** 2022
- **Headquarters:** San Francisco, California, United States
- **Founders:** Sophia Goldberg (Co-Founder & CEO), JT Cho (Co-Founder & CTO)
- **Team size:** ~19 employees
- **Products:** Stored Value Wallet Platform, Whitelabel APIs & Mobile SDKs, Ansa Anywhere, Incentive Engine, Merchant & Data Portal
- **Notable:** Raised $14M Series A in April 2024 with about 95.6% of the round from female investors - among the most female-backed rounds in fintech., Named to The Information's Most Promising Startups list (2023)., Sophia Goldberg recognized as an American Banker Innovator of the Year (2024).

## Products & services

- **Stored Value Wallet Platform** — API-first, white-labeled closed-loop wallet infrastructure that lets brands offer branded balances customers load via card, bank transfer, or gift card and spend only with that brand.
- **Whitelabel APIs & Mobile SDKs** — Multiple integration paths - full API, core SDK, full SDK with pre-built UI, and white-label partnerships - including iOS/Swift SDKs published on GitHub for fast implementation.
- **Ansa Anywhere** — In-store tap-to-pay that lets customers spend their stored balance via Apple Pay / Google Pay at the point of sale - PSP- and POS-agnostic with no new hardware.
- **Incentive Engine** — Reload bonuses, cashback, expiring 'wallet drops', and customer segmentation that let merchants fund wallets with promotions and refunds.
- **Merchant & Data Portal** — Dashboards for analytics, reconciliation, financial reporting, and campaign management across the wallet program.

## Achievements

- Raised $14M Series A in April 2024 with about 95.6% of the round from female investors - among the most female-backed rounds in fintech.
- Named to The Information's Most Promising Startups list (2023).
- Sophia Goldberg recognized as an American Banker Innovator of the Year (2024).
- Sophia Goldberg named a 2026 Top Woman / Rising Star in Restaurant Technology (Hospitality Technology, honored at MURTEC).
- Launched Ansa Anywhere in-store tap-to-pay in September 2024.
- Reported ~26% revenue increase and ~28% lower payments costs among wallet users at flagship customer Compass Coffee.

## Latest updates

- **2023-04** — Ansa emerges from stealth with a $5.4M seed round to tackle the cost of small payments.
- **2024-04** — Closes $14M Series A led by Renegade Partners, with ~95% of funding from female investors.
- **2024-09** — Launches Ansa Anywhere, bringing stored-value balances to in-store tap-to-pay via Apple Pay and Google Pay.
- **2025-03** — Sophia Goldberg appears on the Square Developer Podcast and Fintech One-on-One discussing closed-loop wallets.
- **2026-03** — Sophia Goldberg named a 2026 Top Woman / Rising Star in Restaurant Technology at MURTEC.

## Links

- Website: https://www.ansa.dev
- LinkedIn: https://www.linkedin.com/company/getansa
- Twitter/X: https://x.com/cheaperpayments
- GitHub: https://github.com/GetAnsa

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Profile page: https://yespress.io/ansa
Published by YesPress — https://yespress.io
Last updated: 2026-07-13