# Anonym

> Anonym, acquired by Mozilla in June 2024, builds privacy-preserving advertising measurement and audience tools. Its infrastructure combines encrypted data inside trusted execution environments and applies differential privacy to outputs, helping advertisers and platforms collaborate without exchanging raw customer records.

- **Founded:** 2022
- **Headquarters:** Palo Alto, United States
- **Founders:** Brad Smallwood (Co-founder and founding CEO), Graham Mudd (Co-founder and founding Chief Product Officer; subsequently SVP of Product at Mozilla)
- **Products:** Private Lift, Private Attribution, Private Audiences, Transparency Portal
- **Notable:** Acquired by Mozilla approximately two years after founding., Published technical explanations of trusted execution environments, code attestation and differential privacy., Delivered measurement for the UEFA store’s 2024 TikTok campaign; the case study reported 93% conversion lift and 94% higher gross merchandise value for exposed users. These are campaign outcomes, not lift caused by installing Anonym.

## Products & services

- **Private Lift** — Measures incremental campaign impact using encrypted advertiser and platform data with differentially private results.
- **Private Attribution** — Supports privacy-preserving attribution, including view-through measurement.
- **Private Audiences** — Uses privacy-preserving machine learning to create lookalike audiences; closed beta announced April 23, 2025.
- **Transparency Portal** — Gives partners documentation, source-code review, approval and revocation controls, and processing logs.

## Achievements

- Acquired by Mozilla approximately two years after founding.
- Published technical explanations of trusted execution environments, code attestation and differential privacy.
- Delivered measurement for the UEFA store’s 2024 TikTok campaign; the case study reported 93% conversion lift and 94% higher gross merchandise value for exposed users. These are campaign outcomes, not lift caused by installing Anonym.
- Established publicly announced measurement partnerships with TikTok, Snap, Pinterest and Reddit.

## Latest updates

- **2026-04** — Reddit announced an expansion from limited closed beta toward open beta for qualified advertisers; results came from a limited pilot.
- **2025-12** — Pinterest partnership announced for advertisers with tightly governed data.
- **2025-10** — Snap partnership announced for conversion lift and attribution.
- **2025-04** — Private Audiences closed beta announced; Mozilla reported an average 30% campaign performance improvement versus broad targeting among early adopters, without a published sample size in that announcement.

## Links

- Website: https://www.anonymco.com/
- LinkedIn: https://www.linkedin.com/company/anonym-co/

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Profile page: https://yespress.io/anonym
Published by YesPress — https://yespress.io
Last updated: 2026-10-17