# Annie Smith

> Annie Yoder Smith is the chief executive officer of Ocozzio, an Augusta, Georgia-based B2B marketing firm focused on the self-funded benefits industry. A communications graduate of The Ohio State University, she advanced through marketing strategy and presidential roles at Ocozzio before becoming CEO in April 2022. Her public work centers on turning specialized industry knowledge into timely, practical communication and connecting marketing, sales and operational data through HubSpot.

- **Role:** Chief Executive Officer at Ocozzio
- **Organizations:** Ocozzio
- **Education:** Bachelor of Arts in Communications, The Ohio State University
- **Known for:** Advanced from Ocozzio's Vice President of Marketing Strategy to President and then Chief Executive Officer., Led Ocozzio when it achieved HubSpot Diamond Partner status in December 2025; the company reported that 233 of more than 7,500 HubSpot partners held that tier at the time., Presented at the 2017 Self-Insurance Institute of America National Conference on building business relationships beyond customary meals and golf.

## Career timeline

- **2017** — Appeared on the Self-Insurance Institute of America conference program as Ocozzio's Vice President, Marketing Strategy, co-presenting a session on industry networking and business development.
- **2021** — Was listed as President of Ocozzio among attendees at the Health Care Administrators Association Executive Forum.
- **2022** — Became Chief Executive Officer of Ocozzio in April.
- **2025** — Published a practical video guide on becoming an invaluable strategic partner and led Ocozzio as it reached HubSpot Diamond Partner status in December.

## Achievements

- Advanced from Ocozzio's Vice President of Marketing Strategy to President and then Chief Executive Officer.
- Led Ocozzio when it achieved HubSpot Diamond Partner status in December 2025; the company reported that 233 of more than 7,500 HubSpot partners held that tier at the time.
- Presented at the 2017 Self-Insurance Institute of America National Conference on building business relationships beyond customary meals and golf.
- Built a public body of practical guidance around proactive communication, clear messaging and strategic partnership in the self-funded benefits market.

## Latest updates

- **2026-08** — Ocozzio announced that Smith would join colleagues at the Health Care Administrators Association TPA Summit in Nashville to meet organizations working on brand, marketing and growth strategy.
- **2025-12** — Ocozzio announced HubSpot Diamond Partner status. Smith said the combination of platform and industry expertise could replace uncertainty with insight and improve alignment.
- **2025-05** — Smith published a short video roadmap for becoming an invaluable partner through proactive planning, digestible communication, careful timing and useful educational material.

## Links

- Website: https://ocozzio.com
- LinkedIn: https://www.linkedin.com/in/annieyodersmith

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Profile page: https://yespress.io/annie-smith
Published by YesPress — https://yespress.io
Last updated: 2026-09-22