# Annie O'Farrell

> Annie O'Farrell is the chief marketing officer of Quebec City-based applied AI company Vooban. An MBA graduate of Université Laval, she moved from marketing emergency-communications technology to shaping the public narrative around custom software and applied AI, helping Vooban adapt its message for expansion from Quebec into Ontario and the United States while participating in industry discussions about AI, data, ecommerce and marketing.

- **Role:** Chief Marketing Officer at Vooban
- **Organizations:** Vooban, Base Camp Connect, Université Laval
- **Education:** MBA in Marketing, Université Laval
- **Known for:** Appointed to Vooban's executive committee as chief marketing officer., Helped adapt Vooban's marketing message for expansion from Quebec into Ontario and the United States., Represented Vooban in university and industry discussions about AI, ecommerce, data and marketing.

## Career timeline

- **2011-2014** — Completed an MBA in Marketing at Université Laval; her graduate work examined social media use in financial institutions.
- **2015-2017** — Worked in marketing at Base Camp Connect, a Quebec company selling rapidly deployable communications systems; public records identify her as marketing coordinator and later marketing manager.
- **2019** — Was publicly identified as a marketing specialist at Vooban during an AI business event in Beauce.
- **2021** — Was announced as Vooban's chief marketing officer and a member of its executive committee.
- **2023** — Served as Vooban's marketing lead during the CDPQ-backed push for expansion in Ontario and the United States.
- **2024** — Joined a Université de Sherbrooke panel on AI, ecommerce and data.
- **2025** — Joined a Université de Sherbrooke panel on AI-driven disruption in marketing and represented Vooban as media contact for its agentic AI and cybersecurity divisions.
- **2026** — Continued as Vooban CMO and media contact for the launch of Morphe, an AI knowledge-capture product.

## Achievements

- Appointed to Vooban's executive committee as chief marketing officer.
- Helped adapt Vooban's marketing message for expansion from Quebec into Ontario and the United States.
- Represented Vooban in university and industry discussions about AI, ecommerce, data and marketing.
- Built experience marketing complex technology in both emergency communications and applied AI.
- Earned Google AdWords professional certification in 2016.

## Latest updates

- **2026-05** — Listed as chief marketing officer and media contact for Vooban's launch of Morphe, an AI system designed to capture organizational knowledge.
- **2025-10** — Participated in a Université de Sherbrooke panel on how AI is transforming marketing communications.
- **2025-09** — Represented Vooban as media contact when the company announced new agentic AI and cybersecurity divisions.
- **2025-02** — Vooban's Impact AI event reached Toronto as part of the company's wider Canadian market presence.

## Links

- Website: https://vooban.com
- LinkedIn: https://www.linkedin.com/in/annie-ofarrell-mba

---

Profile page: https://yespress.io/annie-ofarrell
Published by YesPress — https://yespress.io
Last updated: 2026-08-24