# Anne-Laure Le Cunff

> Anne-Laure Le Cunff, PhD is a French-Algerian neuroscientist, entrepreneur, and author based in London. After leaving a marketing career at Google, she founded Ness Labs - a bootstrapped newsletter and community focused on science-backed mindful productivity - while simultaneously earning her MSc and PhD in Applied Neuroscience at King's College London. Her 2025 book 'Tiny Experiments' (Penguin Random House) proposes replacing linear goal-setting with a circular, experimental approach to growth. As a UKRI-funded postdoctoral research fellow at King's College London, she studies the evolutionary neuroscience of curiosity and has proposed the 'Hypercuriosity Theory of ADHD'. Ness Labs has grown to 120,000+ newsletter subscribers and a paid community of 2,000+ members.

- **Role:** Postdoctoral Research Fellow at King's College London; Founder of Ness Labs
- **Organizations:** King's College London - Institute of Psychiatry, Psychology & Neuroscience, Ness Labs, reMarkable (advisor), Applied Neuroscience Association (advisor), UKRI Mental Health Research (advisor), The Entrepreneurs Network (advisor), Founders Academy (advisor)
- **From:** France (outside Paris)
- **Nationality:** French
- **Education:** PhD in Psychology & Neuroscience (ADHD Research Lab, Prof. Eleanor Dommett), King's College London, MSc in Applied Neuroscience, King's College London
- **Known for:** Built Ness Labs to 120,000+ newsletter subscribers, fully bootstrapped, Launched paid community that hit $1,000 MRR on day one (March 2020) and $10,000/month by October 2020, Earned PhD in Psychology & Neuroscience from King's College London while running a business

## Career timeline

- **2012** — Joined Google London as event manager for VidCon/YouTube creator conference
- **2015** — Relocated to Google San Francisco; became Global Marketing Lead for Google Fit
- **2017** — Left Google after experiencing burnout and career predictability; joined Entrepreneur First accelerator
- **2017-2018** — Co-founded a diabetes chatbot startup, raised funding; partnership dissolved due to misaligned values
- **2019** — Founded Ness Labs newsletter/community; enrolled in MSc Applied Neuroscience at King's College London
- **2020** — Launched paid Ness Labs membership (March); hit $10,000/month revenue by October; began PhD
- **2021** — Made first hires at Ness Labs; team of three
- **2023** — Completed PhD; became UKRI-funded Postdoctoral Research Fellow at King's College London
- **2025** — Published 'Tiny Experiments' (Penguin Random House, March 4); spoke at TEDxNashville and SXSW EDU; launched Hypercurious Substack

## Achievements

- Built Ness Labs to 120,000+ newsletter subscribers, fully bootstrapped
- Launched paid community that hit $1,000 MRR on day one (March 2020) and $10,000/month by October 2020
- Earned PhD in Psychology & Neuroscience from King's College London while running a business
- Awarded UKRI/ESRC postdoctoral fellowship (£133,574) for curiosity research at King's College London
- Published 'Tiny Experiments' (Penguin Random House, 2025) endorsed by Oliver Burkeman, Adam Grant, Ryder Carroll
- Proposed 'Hypercuriosity Theory of ADHD' - novel evolutionary framework for understanding ADHD
- Published peer-reviewed research in Evolutionary Psychological Science and Neurodiversity journals
- Spoke at TEDxZurich, TEDxNashville, SXSW EDU, Oxford, Harvard, World Economic Forum (Davos)
- Completed 60 podcast appearances in 60 days as a 'tiny experiment' for her book launch
- Featured in Inc. Magazine for composed recovery after blanking mid-TEDx talk

## Latest updates

- **2026-04** — Hypercurious featured in a Longreads piece: 'The Hypercurious Mind' (April 7, 2026)
- **2025-07** — Launched Hypercurious.com - a Substack-based public research hub exploring curiosity, cognition, and neurodiversity
- **2025-03** — Published 'Tiny Experiments: How to Live Freely in a Goal-Obsessed World' (Penguin Random House)
- **2025-03** — Spoke at SXSW EDU 2025: 'Rewiring How We Learn: The Power of an Experimental Mindset'
- **2025-02** — Spoke at TEDxNashville: 'How tiny experiments can set you free'
- **2025-01** — Published 'Neurodiversity and cognitive load in online learning: A pilot EEG and eye-tracking study' in Neurodiversity journal

## Links

- Website: https://anne-laure.net/
- LinkedIn: https://www.linkedin.com/in/neuranne/
- Twitter/X: https://twitter.com/neuranne
- YouTube: https://www.youtube.com/@neuranne
- Instagram: https://www.instagram.com/neuranne/

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Profile page: https://yespress.io/anne-laure-le-cunff
Published by YesPress — https://yespress.io
Last updated: 2026-04-23