# Ankarino Lara

> Ankarino Lara is a product-minded entrepreneur who co-founded Thismoment, a San Francisco enterprise content-marketing platform that helped global brands collect, curate and publish user-generated content across social channels. A Harvard-trained archaeologist who once conserved Maya artifacts at the Peabody Museum, Lara moved from museums to the early consumer web, building products at CNET and Yahoo! before launching Thismoment in 2008 around the idea that the basic unit of human experience is the 'Moment.'

- **Role:** Founder & CEO at Thismoment
- **Organizations:** Thismoment, Yahoo!, CNET, Los Angeles County Museum of Art (LACMA), Harvard University Peabody Museum
- **Nationality:** American
- **Education:** Bachelor of Arts in Archaeology, Harvard University, High School Diploma, Polytechnic School, Promotion Certificate, St. Mark's School
- **Known for:** Co-founded and led Thismoment, an enterprise content-marketing platform used by global brands, Raised more than $55M across multiple rounds from investors including Sierra Ventures, Trident Capital and UMC Capital, Led product development at CNET for seven years during the formative era of the consumer web

## Career timeline

- **1995-1997** — Conservation Associate at Harvard University's Peabody Museum, cataloging and restoring Maya artifacts from Central America
- **1997-1999** — Educator at the Los Angeles County Museum of Art (LACMA), teaching Maya archaeology and epigraphy through public-school outreach
- **1999-2006** — VP of Product Development at CNET
- **2007-2008** — VP of Product Development at Yahoo!, overseeing the 'Worlds' initiative in the Entertainment Division
- **2008** — Co-founded Thismoment with Vince Broady and Scott Bedard
- **2009** — Thismoment launched out of beta as a social storytelling platform
- **2012** — Thismoment acquired Position2 Brand Monitor, expanding into brand analytics
- **2014** — Thismoment's last reported funding round (Series D); total funding reached roughly $55M

## Achievements

- Co-founded and led Thismoment, an enterprise content-marketing platform used by global brands
- Raised more than $55M across multiple rounds from investors including Sierra Ventures, Trident Capital and UMC Capital
- Led product development at CNET for seven years during the formative era of the consumer web
- Oversaw the 'Worlds' product initiative inside Yahoo!'s Entertainment Division
- Acquired Position2 Brand Monitor in 2012 to add social analytics to the Thismoment platform

## Links

- Website: https://thismoment.com
- LinkedIn: http://www.linkedin.com/in/ankarino
- Twitter/X: http://twitter.com/ankarino
- YouTube: https://www.youtube.com/channel/UC3LmQ4CxN_1HMeVzJbR2W6w

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Profile page: https://yespress.io/ankarino-lara
Published by YesPress — https://yespress.io
Last updated: 2026-06-14