# Anita Batho

> Anita Batho is the Co-Founder and Principal at Torch (torch.com.au), a boutique brand strategy and innovation consultancy based in Sydney, Australia that has illuminated brand futures for blue-chip clients since 1999. Drawing on a career spanning consumer goods giants Unilever (Best Foods) and ICI Paints, and senior roles at Kantar, Anita built Torch into a respected agency known for immersive consumer research, bespoke brand workshops, and commercially grounded innovation work for clients including Arnott's, Telstra, PepsiCo, A2 Milk, Mercedes-Benz, and Moët Hennessy.

- **Role:** Co-Founder & Principal at Torch
- **Organizations:** Torch (torch.com.au), Consulting by Kantar, Best Foods (Unilever), ICI Paints
- **Nationality:** Australian
- **Education:** BA (Hons) First Class, Loughborough University
- **Known for:** Co-founded Torch in 1999, building it into a 25+ year boutique brand agency, Led brand strategy work for major Australian and global blue-chip clients including Arnott's, Telstra, PepsiCo, A2 Milk, Mercedes-Benz, AMP, and Moët Hennessy, Developed a distinctive agency approach combining immersive consumer research, behavioral science, and innovation methodologies

## Career timeline

- **Early career** — Brand and marketing roles at ICI Paints
- **Mid career** — Marketing and consumer insights roles at Best Foods (now Unilever)
- **Pre-Torch** — Managing Director at Consulting by Kantar
- **1999** — Co-founded Torch (torch.com.au), a boutique brand strategy and innovation agency in Sydney, Australia
- **1999-present** — Built Torch into a respected boutique agency serving blue-chip clients including Arnott's, Telstra, PepsiCo, A2 Milk, Mercedes-Benz, AMP, and Moët Hennessy

## Achievements

- Co-founded Torch in 1999, building it into a 25+ year boutique brand agency
- Led brand strategy work for major Australian and global blue-chip clients including Arnott's, Telstra, PepsiCo, A2 Milk, Mercedes-Benz, AMP, and Moët Hennessy
- Developed a distinctive agency approach combining immersive consumer research, behavioral science, and innovation methodologies
- First Class Honours degree from Loughborough University
- Rose to Managing Director level at Consulting by Kantar before founding Torch

## Latest updates

- **2021-12** — Active on LinkedIn sharing innovation roles and engaging with the Sydney brand strategy community

## Links

- Website: https://www.torch.com.au
- LinkedIn: http://www.linkedin.com/in/anita-batho-7487035

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Profile page: https://yespress.io/anita-batho
Published by YesPress — https://yespress.io
Last updated: 2026-05-27