# Anirudh Singla

> Anirudh Singla is the Founder & CEO of Pepper, an AI-powered content marketing platform headquartered in San Francisco. He co-founded Pepper from his BITS Pilani dorm room in 2017, bootstrapped it to profitability by graduation, and has since scaled it to serve Google, Meta, Amazon, Adobe, and 85% of India's unicorns — raising $23.5M from Bessemer Venture Partners and Lightspeed along the way. Recognized on Forbes 30 Under 30 Asia 2021, he is building what he calls the infrastructure for the global content economy.

- **Role:** Founder & CEO at Pepper
- **Organizations:** Pepper (formerly Pepper Content)
- **From:** Delhi, India
- **Nationality:** Indian
- **Education:** B.Tech, Electrical and Electronics Engineering, Birla Institute of Technology and Science (BITS), Pilani, Secondary Education, The Heritage School, Rohini
- **Known for:** Forbes 30 Under 30 Asia 2021 — Media, Marketing & Advertising, IMPACT 30 Under 30 (2022), BW Disrupt 30 Under 30 (2024)

## Career timeline

- **2017** — Intern at YourStory Media, Bangalore — secured via persistent cold-email campaign to executives
- **2017** — Simultaneously freelanced on Fiverr and Upwork 5-9am and 6pm-midnight, earning ₹2.53 lakhs in two months to self-fund education
- **2017** — Co-founded Pepper Content from BITS Pilani dorm room in November
- **2018-2019** — Category Manager for Politics at Qrius; Columnist for The Hindu
- **2019** — Graduated BITS Pilani; Pepper already generating ₹1.25 crore bootstrapped revenue
- **2019** — Raised seed funding of ₹2.2 crore from Titan Capital (Kunal Shah)
- **2020** — Raised $4.2M Series A from Lightspeed Venture Partners
- **2020** — Cold-emailed Sam Altman and Greg Brockman at OpenAI; received response within 1.5 hours
- **2021** — Named Forbes 30 Under 30 Asia — Media, Marketing & Advertising
- **2021-2022** — Launched PepperType.ai — reached 500,000 users in ~1 year, ranked #1 Product Hunt launch of the month
- **2022** — Raised $14.3M Series A extension led by Bessemer Venture Partners; $8M ARR milestone
- **2022** — Named IMPACT 30 Under 30
- **2023** — Spoke at Content Marketing World 2023
- **2024** — Named BW Disrupt 30 Under 30
- **2025** — Crossed $10M+ ARR; engaged to college sweetheart from BITS Pilani

## Achievements

- Forbes 30 Under 30 Asia 2021 — Media, Marketing & Advertising
- IMPACT 30 Under 30 (2022)
- BW Disrupt 30 Under 30 (2024)
- YourStory Tech30 (2019) — Top 30 early-stage startups in India
- Raised $23.5M total from Bessemer Venture Partners, Lightspeed, Titan Capital
- Built Pepper to serve Google, Meta, Amazon, Adobe, Shopify, Atlassian, and 85% of India's unicorns
- PepperType.ai reached 500,000 users within one year of launch; #1 Product Hunt product of the month
- 16x ARR growth in 14 months (from $500K to $8M ARR)
- Bootstrapped Pepper to profitability before raising any VC funding
- Speaker at Content Marketing World 2023
- Built a vetted creator network of 100,000+ writers, designers, and video creators

## Latest updates

- **2025-05** — Announced engagement to college sweetheart from BITS Pilani on Twitter
- **2025-11** — Featured on Mixergy podcast discussing Pepper crossing $10M+ ARR
- **2024-01** — Named BW Disrupt 30 Under 30
- **2023-09** — Spoke at Content Marketing World 2023
- **2022-06** — Raised $14.3M Series A extension led by Bessemer Venture Partners; relocated headquarters to San Francisco

## Links

- Website: https://pepper.inc
- LinkedIn: https://www.linkedin.com/in/anirudh-singla-3a1844137/
- Twitter/X: https://twitter.com/SinglaAnirudh
- Instagram: https://www.instagram.com/anirudhsingla28/
- Facebook: https://facebook.com/peppercontent.io/

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Profile page: https://yespress.io/anirudh-singla
Published by YesPress — https://yespress.io
Last updated: 2026-05-27