# ANINE BING

> ANINE BING is a Los Angeles-based global fashion house founded in 2012 by Danish designer Anine Bing and her husband Nicolai Bing. Built out of a Silver Lake garage and scaled through a highly engaged social-media audience, the brand pairs Scandinavian minimalism with American energy to make timeless wardrobe essentials - leather jackets, denim, knitwear, jewelry and accessories - sold direct-to-consumer online and through a growing network of global retail stores. Backed by Index Ventures, Greycroft and Felix Capital, ANINE BING has grown into a nine-figure business operating dozens of stores worldwide.

- **Founded:** 2012
- **Headquarters:** Los Angeles, California, United States
- **Founders:** Anine Bing (Founder & Chief Creative Officer), Nicolai Bing (Founder & President)
- **Team size:** ~250 employees
- **Products:** Ready-to-wear apparel, Denim, Jewelry, Handbags & accessories, Footwear
- **Notable:** Grew from a garage startup in 2012 into a global fashion house operating dozens of stores worldwide, Raised $34.5M total funding led by Index Ventures, Greycroft and Felix Capital, Reported crossing the $100M revenue threshold as a privately held brand

## Products & services

- **Ready-to-wear apparel** — Timeless wardrobe essentials including leather jackets, outerwear, blazers, knitwear, cashmere sweaters, t-shirts, sweatshirts and dresses.
- **Denim** — A core category of jeans and denim coordinates, one of the brand's original signature products.
- **Jewelry** — Fine and fashion jewelry, including capsule collaborations such as ANINE BING x MVB.
- **Handbags & accessories** — Leather goods, handbags, sunglasses and accessories - an expanding focus via a Paris design studio.
- **Footwear** — Women's shoes and boots complementing the ready-to-wear line.
- **Fragrance** — Signature fragrance extending the brand into lifestyle categories.

## Achievements

- Grew from a garage startup in 2012 into a global fashion house operating dozens of stores worldwide
- Raised $34.5M total funding led by Index Ventures, Greycroft and Felix Capital
- Reported crossing the $100M revenue threshold as a privately held brand
- Pioneered the digitally native, influencer-led D2C model that many fashion brands now emulate
- Opened a Paris design studio described as a second headquarters to expand leather goods
- Worn by leading celebrities and featured in Vogue, Harper's Bazaar, Forbes, WWD and Business of Fashion

## Latest updates

- **2025-01** — Accelerating global store expansion with a target of 41 stores, including new entries in China and expanded European presence.
- **2024-06** — Reported operating around 30 stores globally, with a three-year plan to double revenue and store count.
- **2023-06** — Opened a Los Angeles flagship and invested further in physical retail alongside its D2C business.

## Links

- Website: https://www.aninebing.com
- LinkedIn: http://www.linkedin.com/company/aninebing
- Twitter/X: https://twitter.com/AnineBing
- YouTube: https://www.youtube.com/@ANINEBING
- Instagram: https://www.instagram.com/aninebingofficial/
- Facebook: https://facebook.com/ANINEBING/
- TikTok: https://www.tiktok.com/@aninebing

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Profile page: https://yespress.io/anine-bing
Published by YesPress — https://yespress.io
Last updated: 2026-07-26