# Anika Salceda-Wycoco

> Anika Salceda-Wycoco is a Ford Motor Company communications executive whose career has moved from agency work in Manila and Kuala Lumpur to Ford leadership roles in the Philippines, Thailand and Dearborn. Now Communications Director at Lincoln, she translates vehicle design, technology and customer experience into a restrained idea of modern luxury - one centered on sanctuary, thoughtful detail and time returned to the customer.

- **Role:** Communications Director, Model e | Lincoln | Global Dealer Engagement | CMO at Ford Motor Company
- **Organizations:** Ford Motor Company, Lincoln, Ford Philippines, Ford Motor Company Thailand, Publicis Malaysia, Eon
- **Nationality:** Filipino
- **Education:** Master's degree in Communications, major in Integrated Marketing Communications, University of Asia and the Pacific, Brent International School
- **Known for:** Built an international communications career spanning the Philippines, Malaysia, Thailand and the United States., Rose from Ford Philippines communications roles to assistant vice president for communications., Advanced from a market-level Ford role to ASEAN regional communications and then to Ford's Michigan headquarters.

## Career timeline

- **Before 2009** — Worked in Manila as a supervising account manager at Eon and in Kuala Lumpur as an integrated marketing communications manager at Publicis Malaysia.
- **2009-2013** — Joined Ford Philippines and rose to assistant vice president for communications.
- **2012** — Represented Ford Philippines during major product and retail moments including the Philippine-market Mustang announcement and the opening of Ford Cainta under a new dealership design standard.
- **2013** — Moved to Thailand as Ford Motor Company's ASEAN communications manager, then relocated to Michigan for Ford communications and broadcast work.
- **2020s** — Led communications work associated with Lincoln vehicles, design, technology and customer experience.
- **2024** — Publicly celebrated the Lincoln Nautilus being named among WardsAuto's 10 Best Interiors and UX.
- **2026** — As Lincoln Communications Director, authored a feature introducing The Sanctuary: By Lincoln Rejuvenate, an immersive High Line installation inspired by Lincoln's in-vehicle Rejuvenate experience.

## Achievements

- Built an international communications career spanning the Philippines, Malaysia, Thailand and the United States.
- Rose from Ford Philippines communications roles to assistant vice president for communications.
- Advanced from a market-level Ford role to ASEAN regional communications and then to Ford's Michigan headquarters.
- Serves as a communications leader for Lincoln within Ford Motor Company.
- Helped communicate Lincoln products and experiences including Corsair, Aviator, Nautilus, Navigator and Lincoln Rejuvenate.
- Recognized by the University of Asia and the Pacific on its alumni page for her Lincoln communications work at Ford USA.

## Latest updates

- **2026-06** — Authored Ford's feature on The Sanctuary: By Lincoln Rejuvenate, a June 12-14 High Line installation designed to offer visitors a five-minute pause.
- **2025-09** — Welcomed designer Senon Franco to the Lincoln team in a public LinkedIn post.
- **2024-05** — Celebrated the Lincoln Nautilus earning a place on WardsAuto's 2024 10 Best Interiors and UX list.

## Links

- Website: https://www.ford.com
- LinkedIn: https://www.linkedin.com/in/anika-salceda-wycoco-a8808040

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Profile page: https://yespress.io/anika-salceda-wycoco
Published by YesPress — https://yespress.io
Last updated: 2026-08-21