# Ania Rodriguez

> Ania Rodriguez is the founder and CEO of JourneyTrack, a Miami-based customer journey management SaaS platform whose mission is to humanize the customer experience. An industrial engineer turned two-time founder, she spent more than two decades advising Fortune 500 companies on UX and CX through her first company, Key Lime Interactive, which she launched from a conference hallway three weeks after giving birth and being laid off. JourneyTrack, founded in 2021, raised $1.5M in seed funding and counts Google among its enterprise customers.

- **Role:** Founder & CEO at JourneyTrack
- **Organizations:** JourneyTrack, Key Lime Interactive
- **Nationality:** American
- **Education:** Bachelor's degree, Carnegie Mellon University, M.S. in Industrial Engineering (Human Factors concentration), University of Miami
- **Known for:** Founded and scaled Key Lime Interactive into a leading US UX research firm with double-digit growth over a decade-plus., Founded JourneyTrack, which tripled its business since launch and reports near-100% customer retention., Secured $1.5M in seed funding for JourneyTrack from Elevate Capital and DeepWork Capital.

## Career timeline

- **2009** — Founded Key Lime Interactive, a UX research and service design agency, on January 20 - three weeks postpartum and just after being laid off.
- **2014** — Named to the South Florida Business Journal's 40 Under 40.
- **2021** — Founded JourneyTrack, a customer journey management SaaS platform, in Miami.
- **2022** — JourneyTrack platform officially launched in March.
- **2023** — JourneyTrack raised $1.5M seed funding from Elevate Capital and DeepWork Capital.
- **2024** — Key Lime Interactive marked 15 years in business.

## Achievements

- Founded and scaled Key Lime Interactive into a leading US UX research firm with double-digit growth over a decade-plus.
- Founded JourneyTrack, which tripled its business since launch and reports near-100% customer retention.
- Secured $1.5M in seed funding for JourneyTrack from Elevate Capital and DeepWork Capital.
- Counts Google and other large enterprises among JourneyTrack customers.
- Named to South Florida Business Journal 40 Under 40 (2014).
- Recipient of the Enterprising Women of the Year Award.
- Advised Fortune 500 / Fortune 1000 companies on UX and CX for over two decades.

## Latest updates

- **2023-10** — JourneyTrack secured $1.5M seed funding led by Elevate Capital with DeepWork Capital.
- **2024-02** — Key Lime Interactive celebrated 15 years of empowering global UX research teams.
- **2026-06** — Featured as a speaker on AI strategy in CX, presenting on 'Building a Smarter AI Strategy: From Investment to Impact.'

## Links

- Website: https://journeytrack.io
- LinkedIn: https://www.linkedin.com/in/aniah/
- Twitter/X: https://twitter.com/JourneytrackCJM
- Facebook: https://www.facebook.com/JourneyTrack.io

---

Profile page: https://yespress.io/ania-rodriguez
Published by YesPress — https://yespress.io
Last updated: 2026-06-25