# Angela MacInnis

> Angela MacInnis is a Vancouver-based brand and growth executive who became chief marketing officer of KITS Eyecare in January 2026 after more than 15 years of senior leadership at Best Buy Canada and more than 16 years in agency leadership at DDB Canada. Her career connects youth marketing, national retail transformation, ecommerce, store design, customer experience and service operations around one durable idea: remove friction and make the customer feel understood.

- **Role:** Chief Marketing Officer at KITS Eyecare
- **Organizations:** KITS Eyecare, Best Buy Canada, DDB Canada, BBDO Worldwide, Vancity
- **Education:** Advertising and Sales Promotion, British Columbia Institute of Technology, Simon Fraser University
- **Known for:** Helped shape Best Buy Canada's brand across stores, digital channels and service touchpoints during a period of major retail change., Expanded senior leadership responsibility at Best Buy Canada across marketing, store design, customer experience and Geek Squad remote services., Served as a judge for the 2014 CASSIES advertising effectiveness awards.

## Career timeline

- **1990-1992** — Worked as a marketing research officer at Vancity.
- **1992-1994** — Worked as an account executive at BBDO Worldwide.
- **1994-2010** — Built a 16-year career at DDB Canada, including leadership of DDB Kid Think and, later, vice-president and director of client services responsibilities.
- **2010-2018** — Served as vice-president of marketing and communications at Best Buy Canada.
- **2014** — Served on the Shopper Marketing Forum advisory board and was named as a CASSIES judge.
- **2018-2025** — Served in senior vice-president leadership at Best Buy Canada, overseeing marketing, store design, customer experience and Geek Squad remote services.
- **2025-04** — Earned the Google AI Essentials certificate.
- **2026-01** — Joined KITS Eyecare as chief marketing officer, effective January 6.

## Achievements

- Helped shape Best Buy Canada's brand across stores, digital channels and service touchpoints during a period of major retail change.
- Expanded senior leadership responsibility at Best Buy Canada across marketing, store design, customer experience and Geek Squad remote services.
- Served as a judge for the 2014 CASSIES advertising effectiveness awards.
- Served on the 2014 Shopper Marketing Forum advisory board.
- Was credited as an account leader on DDB Canada's award-winning BC Dairy Foundation work in the 2009 and 2010 Marketing Awards.
- Appointed chief marketing officer of publicly traded KITS Eyecare in January 2026.

## Latest updates

- **2026-05** — Reposted KITS's record first-quarter 2026 results, including revenue of $57.5 million and 1.108 million two-year active customers.
- **2026-04** — Shared enthusiasm for KITS's planned Toronto flagship on Queen Street West.
- **2026-03** — Shared KITS's launch of Progressive Readers after roughly seven weeks with the company.
- **2026-01** — Became chief marketing officer of KITS Eyecare, effective January 6, and joined the executive leadership team.

## Links

- Website: https://kits.com
- LinkedIn: https://www.linkedin.com/in/angelascardillo

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Profile page: https://yespress.io/angela-macinnis
Published by YesPress — https://yespress.io
Last updated: 2026-08-25