# Angel City Football Club

> Angel City Football Club is a Los Angeles women's soccer team that runs like a media-and-commerce startup wrapped around an NWSL roster. Founded in 2020 by Julie Uhrman, Natalie Portman, Kara Nortman and Alexis Ohanian - backed by a roster of women investors and athletes - it built a business on ticketing, sponsorship, apparel and a signature model that routes 10% of sponsorship revenue back into the LA community. In 2024 a deal led by Willow Bay and Bob Iger valued the club at $250 million, the highest ever for a women's sports team.

- **Founded:** 2020
- **Headquarters:** Los Angeles, California, United States
- **Founders:** Julie Uhrman (Co-Founder & President (CEO)), Natalie Portman (Co-Founder), Kara Nortman (Co-Founder), Alexis Ohanian (Co-Founder & Founding Controlling Owner)
- **Team size:** About 250 employees (front office and staff), plus the playing roster
- **Products:** NWSL Franchise (Match Days), Ticketing & Hospitality, Sponsorship Programs, Apparel & Merchandise, Community Programs (ACFC Impact)
- **Notable:** Valued at $250 million in the 2024 control sale - reported as the most valuable women's sports team in the world at the time, Reported roughly $31 million in 2023 revenue, the highest in the NWSL, Landed DoorDash as front-of-jersey sponsor in the largest jersey deal in league history - before playing a match

## Products & services

- **NWSL Franchise (Match Days)** — A National Women's Soccer League team playing home matches at BMO Stadium in Los Angeles, with the largest season-ticket membership base in the league.
- **Ticketing & Hospitality** — Season tickets, mini plans, half-season plans, single-game and group tickets, premium seating, hospitality suites and VIP matchday experiences.
- **Sponsorship Programs** — Partnership packages built around the 10% Model, where each sponsor selects a community impact area tied to a nonprofit.
- **Apparel & Merchandise** — Kits, co-branded apparel and consumer goods sold direct-to-consumer, including seasonal jerseys such as the 2026 Season 5 'Flare' kit.
- **Community Programs (ACFC Impact)** — Youth soccer access, food-security, equity and education initiatives funded by the 10% sponsorship reinvestment model.

## Achievements

- Valued at $250 million in the 2024 control sale - reported as the most valuable women's sports team in the world at the time
- Reported roughly $31 million in 2023 revenue, the highest in the NWSL
- Landed DoorDash as front-of-jersey sponsor in the largest jersey deal in league history - before playing a match
- Named ESPY Sports Humanitarian Team of the Year in 2024
- Built the largest season-ticket membership base in the NWSL
- Reinvested more than $3.5 million into the LA community through its 10% Model, reaching ~160,000 Angelenos
- Set a new NWSL outgoing transfer record with the 2026 sale of Alyssa Thompson to Chelsea

## Latest updates

- **2024-09** — Willow Bay and Bob Iger completed their control purchase, valuing Angel City at $250 million - the most valuable women's sports team in the world at the time.
- **2024-07** — Angel City named ESPY Sports Humanitarian Team of the Year.
- **2025-06** — Alexander Straus hired as head coach, arriving from Bayern Munich's women's side.
- **2025-11** — Chris Paul, Solina Chau and MLS club LAFC added as investors.
- **2026-01** — Club unveiled its 2026 Season 5 'Flare' jersey, its first metallic kit with a centered crest.
- **2026-07** — Alyssa Thompson transferred to Chelsea FC Women for a league-record fee; club began searching for a new front-of-jersey sponsor to replace DoorDash.

## Links

- Website: https://angelcity.com
- LinkedIn: https://www.linkedin.com/company/angelcity
- Twitter/X: https://x.com/weareangelcity
- YouTube: https://www.youtube.com/@AngelCityFC
- Instagram: https://www.instagram.com/weareangelcity/
- Facebook: https://www.facebook.com/weareangelcity
- TikTok: https://www.tiktok.com/@weareangelcity

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Profile page: https://yespress.io/angel-city-football-club
Published by YesPress — https://yespress.io
Last updated: 2026-08-19