# Andy Sparks

> Andy Sparks is an executive coach, writer, and former startup CEO who co-founded Mattermark and Holloway. He wrote The Holloway Guide to Raising Venture Capital and is building Management Craft, a library of management competencies and tools for founders and leaders. He announced his move to Columbus, Ohio, in February 2025.

- **Role:** Executive coach at Andy Sparks Executive Coaching; creator of Management Craft
- **Organizations:** Andy Sparks Executive Coaching, Management Craft, Holloway, Mattermark, LaunchGram, Business Builders Club
- **Education:** Bachelor’s degree; studied history, The Ohio State University, Executive Coaching Certification, Hudson Institute of Coaching
- **Known for:** Co-founded Mattermark, which he reports grew to $5 million in annual recurring revenue., Co-founded the digital publishing company Holloway., Author of The Holloway Guide to Raising Venture Capital, created with over 55 contributors.

## Career timeline

- **2009** — Began an early homebrewing venture at nineteen; later described it in his 2021 coaching essay.
- **—** — Worked at DOmedia and an iPhone app development business before starting LaunchGram.
- **—** — Co-founded LaunchGram in Ohio, attended 500 Startups in California, and shut the venture down.
- **2013** — Co-founded Mattermark with Danielle and Kevin Morrill.
- **2014** — Took on sales work to test customer segments beyond venture investors.
- **2015** — Published his explanation of Mattermark’s founding COO role.
- **2016** — Began building Holloway with Joshua Levy; his 2020 departure essay describes four years of work.
- **2018** — Published Holloway’s introduction on February 18.
- **2019** — Named to Forbes 30 Under 30 in Media; published The Holloway Guide to Raising Venture Capital.
- **2020** — Handed Holloway’s CEO role to Josh Levy and began coaching founders.
- **2021** — Received Hudson Institute executive coaching certification in September.
- **2022** — Launched Hoo Boy, a newsletter about management and company building.
- **2025** — Announced his move from San Francisco to Columbus and wrote about an ambition to build homes and neighborhoods.
- **2026** — Continued building Management Craft and writing about AI-assisted creative work.

## Achievements

- Co-founded Mattermark, which he reports grew to $5 million in annual recurring revenue.
- Co-founded the digital publishing company Holloway.
- Author of The Holloway Guide to Raising Venture Capital, created with over 55 contributors.
- Forbes 30 Under 30 - Media, 2019.
- Reports coaching more than 60 people for over 1,800 hours on his current coaching page.
- Created Management Craft to share practical management competencies and tools.

## Latest updates

- **2026-03** — Published Drink the Radioactive Gatorade on March 7, describing his experiments with AI-assisted writing, design, and building.
- **2026-03** — Published the LinkedIn article I Built a Management Library You Can Talk To on March 18.
- **2025-05** — Published This is the Work, tracing his interest in physical spaces and community-building.
- **2025-02** — Announced that he and his wife had moved from San Francisco to Columbus, Ohio.

## Links

- Website: https://andysparks.co/
- LinkedIn: https://www.linkedin.com/in/andyjsparks/
- Twitter/X: https://x.com/andysparks

---

Profile page: https://yespress.io/andy-sparks
Published by YesPress — https://yespress.io
Last updated: 2026-10-16
