# Andy Smith

> Andy Smith is the co-founder and CEO of Tracebit, a cloud-security company that turns decoy credentials, resources and infrastructure into early-warning systems for intrusions. After growing Tessian's engineering organization from seven people to more than 100, Smith founded Tracebit with former Tessian colleague Sam Cox. The company has raised $25 million, deployed millions of canaries and expanded from London to New York while arguing that security teams should assume attackers will get inside and make those attackers reveal themselves quickly.

- **Role:** Co-Founder & CEO at Tracebit
- **Organizations:** Tracebit, Tessian
- **Education:** Bachelor's degree (field not publicly specified), University of Warwick
- **Known for:** Grew Tessian's engineering organization from seven people to more than 100., Co-founded Tracebit and raised $25 million across seed and Series A financing., Helped scale Tracebit from roughly 2,000 deployed canaries in 2024 to millions by March 2026.

## Career timeline

- **Before 2023** — Served as Head of Engineering at Tessian and grew its engineering organization from seven people to more than 100 through its Series A, B and C stages.
- **2023** — Co-founded Tracebit in London with Sam Cox to make cloud-native security canaries easier to deploy and maintain.
- **2024-07** — Announced Tracebit's $5 million seed round led by Accel with participation from Tapestry VC and cybersecurity operators and founders.
- **2025-12** — Announced Tracebit Community Edition, a free platform for deploying security canaries.
- **2026-03** — Announced a $20 million Series A led by FirstMark, bringing total funding to $25 million and supporting expansion in the UK and New York.
- **2026-07** — Published and discussed Tracebit work on AI-agent deception, Context Bomb Canaries and AI Posture.
- **2026-07** — Relocated to New York City to establish an in-person US presence near Union Square while Tracebit continued hiring in London and New York.

## Achievements

- Grew Tessian's engineering organization from seven people to more than 100.
- Co-founded Tracebit and raised $25 million across seed and Series A financing.
- Helped scale Tracebit from roughly 2,000 deployed canaries in 2024 to millions by March 2026.
- Expanded Tracebit's deception platform from AWS into Azure, Kubernetes, CI/CD, workstations, identity providers and GCP.
- Launched a free Tracebit Community Edition in December 2025.
- Established Tracebit's New York presence while maintaining its London engineering base.

## Latest updates

- **2026-07** — Relocated to New York City and began building Tracebit's in-person US team from an office near Union Square.
- **2026-07** — Outlined a changing view of alert noise, arguing that AI-enabled triage could turn previously impractical weak detections into useful signal.
- **2026-07** — Published Tracebit updates on Context Bomb Canaries and AI Posture following research into AI agents attacking cloud environments.
- **2026-06** — Appeared on the mnemonic security podcast to discuss modern deception, honey tokens and high-fidelity detection.
- **2026-03** — Announced Tracebit's $20 million Series A led by FirstMark and new products including Perimeter Canaries, Deceptive Artifacts and GCP support.

## Links

- Website: https://tracebit.com
- LinkedIn: https://www.linkedin.com/in/andy-m-smith

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Profile page: https://yespress.io/andy-smith
Published by YesPress — https://yespress.io
Last updated: 2026-08-28