# Andy Ruff

> Andy Ruff is the co-founder and Chief Product & Tech officer at Numa, an AI communication platform purpose-built for automotive dealerships. A lifelong product builder who started writing software at 13, Ruff led the 100-person team that created the first Microsoft Outlook for Mac client, then scaled Location Labs to over 3 million monthly subscribers before its $220M acquisition. At Numa, he is building the AI stack that converts missed dealership calls into revenue - helping the $1.2 trillion retail automotive sector catch up to the digital age.

- **Role:** Cofounder & Chief Product & Tech at Numa
- **Organizations:** Numa, Location Labs, Microsoft
- **Nationality:** American
- **Education:** Dual Bachelor of Science in Economics and Information Systems, Iowa State University
- **Known for:** Co-founded Location Labs, which was sold to AVG for $220 million with only $19 million in primary capital invested, Led the 100-person Microsoft team that created the first Outlook for Mac client, doubling the product's annual revenue, Scaled Location Labs to over 3 million monthly paying subscribers as CPO

## Career timeline

- **~1990s** — Built a dial-in bulletin board system server at age 13 - his first software project
- **1999** — Enrolled at Iowa State University, pursuing dual BS in Economics and Information Systems
- **2003** — Graduated from Iowa State University
- **2003-2010s** — Joined Microsoft; led the 100-person team that created the first Outlook for Mac client, doubling the product's annual revenue
- **~2010** — Joined Location Labs as Chief Product Officer alongside co-founders Tasso Roumeliotis and Joel Grossman
- **2010-2016** — Scaled Location Labs to over 3 million monthly paying mobile subscribers - one of the largest mobile consumer subscription services globally
- **2016** — Location Labs acquired by AVG (later Avast) for $220 million
- **2017** — Co-founded Numa (originally NumberAI) with Tasso Roumeliotis, Joel Grossman, and Steven Ginn
- **2017** — Numa raises $1.6M seed funding
- **2024** — Numa ranked #168 on Inc. 5000 with 2,248% three-year revenue growth, #4 in AI category
- **2024-09** — Numa raises $32M Series B led by Touring Capital and Mitsui, with participation from Gradient Ventures (Google), Costanoa, and Threshold Ventures

## Achievements

- Co-founded Location Labs, which was sold to AVG for $220 million with only $19 million in primary capital invested
- Led the 100-person Microsoft team that created the first Outlook for Mac client, doubling the product's annual revenue
- Scaled Location Labs to over 3 million monthly paying subscribers as CPO
- Co-founded Numa, which ranked #168 on the 2024 Inc. 5000 with 2,248% three-year revenue growth
- Numa ranked #4 in the AI category on Inc. 5000 2024
- Helped raise $48M+ total for Numa including a $32M Series B
- Built his first software project - a dial-in BBS - at age 13

## Latest updates

- **2024-09** — Numa raises $32M Series B led by Touring Capital and Mitsui (a major Penske shareholder), with Gradient Ventures (Google's AI fund) among participants
- **2024-08** — Numa ranked #168 overall and #4 in AI on the 2024 Inc. 5000 with 2,248% three-year revenue growth
- **2024** — Numa serves 600+ customers across the US and Canada including the world's largest retail auto dealership

## Links

- Website: https://numa.com
- LinkedIn: https://www.linkedin.com/in/aruff

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Profile page: https://yespress.io/andy-ruff
Published by YesPress — https://yespress.io
Last updated: 2026-05-27