# Andy Ballard

> Andy Ballard is the CEO and co-founder of Wiser Solutions, Inc., the San Mateo-based omnichannel retail intelligence platform he built through the 2017 merger of Quad Analytix and Mobee. A Harvard undergrad and Stanford MBA, Ballard spent nearly a decade at Hellman & Friedman where he sat on the boards of DoubleClick, Getty Images, Internet Brands, and Catalina Marketing before launching Quad Analytix in 2012. Today he leads a 510-person company that tracks billions of online and in-store data points for over 750 global brands and retailers, while also serving on the boards of Domino's Pizza and Etsy, and running Figtree Partners, his software-focused investment firm.

- **Role:** CEO & Co-Founder at Wiser Solutions, Inc.
- **Organizations:** Wiser Solutions, Inc., Figtree Partners, Domino's Pizza (Board), Etsy, Inc. (Board), CrossFit (Board), Datacor, Inc. (Board), Zignal Labs (Board)
- **Nationality:** American
- **Education:** Bachelor's Degree, Harvard University, MBA, Stanford University Graduate School of Business
- **Known for:** Co-founded and scaled Wiser Solutions to 510 employees and ~$49M annual revenue, Orchestrated the 2017 merger of Quad Analytix and Mobee to create a unified omnichannel retail intelligence platform, Grew Wiser Solutions to serve 750+ global brands and retailers across online and in-store channels

## Career timeline

- **Early 1990s** — Started career at Bain & Company, Inc.
- **1994** — Joined Bain Capital, LLC in San Francisco and Boston as Principal
- **1998-2000** — MBA at Stanford Graduate School of Business
- **2003** — Joined Hellman & Friedman LLC
- **2004-2006** — Director at Hellman & Friedman; board seats at DoubleClick, Getty Images, Internet Brands
- **2006-2012** — Managing Director at Hellman & Friedman; oversaw boards at Catalina Marketing, Vertafore, Activant Solutions
- **2012** — Founded Quad Analytix, an ecommerce data and analytics company; became Senior Advisor at Hellman & Friedman
- **2015** — Named to Domino's Pizza Board of Directors; founded Figtree Partners investment firm
- **2016** — Quad Analytix acquired Wiser Ecommerce Ltd. to enhance pricing automation capabilities
- **2017** — Merged Quad Analytix and Mobee to create Wiser Solutions, Inc.; named CEO
- **2019** — Concluded Senior Advisor role at Hellman & Friedman
- **2021** — Appointed to Etsy, Inc. Board of Directors (September 30, 2021)

## Achievements

- Co-founded and scaled Wiser Solutions to 510 employees and ~$49M annual revenue
- Orchestrated the 2017 merger of Quad Analytix and Mobee to create a unified omnichannel retail intelligence platform
- Grew Wiser Solutions to serve 750+ global brands and retailers across online and in-store channels
- Built a data platform tracking billions of data points with 98% accuracy
- Board director at Domino's Pizza since 2015, Etsy since 2021
- Former board member at DoubleClick, Getty Images, Internet Brands, Catalina Marketing, Vertafore, and Activant Solutions
- Former Chair of Board of Trustees at The San Francisco Foundation
- Chair of Investment Committee at The San Francisco Foundation

## Latest updates

- **2026-01** — Wiser Solutions shared 'Wiser Wrapped 2025' year-in-review content
- **2021-09** — Appointed to Etsy, Inc. Board of Directors, effective September 30, 2021

## Links

- Website: https://wiser.com
- LinkedIn: https://www.linkedin.com/in/andy-ballard-38542544
- Twitter/X: http://twitter.com/wiserdata
- Facebook: https://www.facebook.com/wiserinc

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Profile page: https://yespress.io/andy-ballard
Published by YesPress — https://yespress.io
Last updated: 2026-05-31