# Andru Edwards

> Andru Edwards is the Seattle-based founder and CEO of Gear Live Media, a technology publisher and video creator whose work grew from a 2004 blog into unboxing videos, podcasts, and a multi-platform audience. An early YouTube partner, he has kept consumer decisions and audience trust at the center of his reviews.

- **Role:** Founder and CEO, Gear Live Media
- **Organizations:** Gear Live Media, Gear Live, Geared Up, GeekWire
- **Known for:** Built Gear Live from a 2004 blog into a technology media business., Was among the first creators invited into the YouTube Partner Program, according to his 2025 Forbes presentation., Received a Vloggie Award for technology video podcasting, according to Forbes's 2025 event biography.

## Career timeline

- **2004** — Launched Gear Live in June as a technology web magazine.
- **2005** — Says he began the unboxing videos associated with Unboxing.com.
- **2006** — Expanded into technology video and was among the early YouTube Partner Program creators.
- **2007** — Says his CES coverage produced more than 300 videos in one week.
- **2013** — Appeared on GeekWire Radio discussing new Apple and gaming hardware.
- **2016** — Described his solo video production process and audience-first approach in an interview.
- **2025** — Appeared at the Forbes Creator Upfronts as CEO of Gear Live Media.
- **2026** — Discussed creator trust, brand relationships and his career on TubeTalk in July.

## Achievements

- Built Gear Live from a 2004 blog into a technology media business.
- Was among the first creators invited into the YouTube Partner Program, according to his 2025 Forbes presentation.
- Received a Vloggie Award for technology video podcasting, according to Forbes's 2025 event biography.
- His videos had exceeded 180 million views by the 2025 Forbes Creator Upfronts, according to the event biography.

## Latest updates

- **2026-07** — Appeared on TubeTalk to discuss his path from blog to video, brand relationships, and why he values trust over headline audience numbers.
- **2025-11** — Spoke at the Forbes Creator Upfronts about early YouTube, unboxing, and the role of audience trust.

## Links

- Website: https://www.gearlive.com/
- LinkedIn: https://www.linkedin.com/in/andruedwards
- Twitter/X: https://x.com/AndruEdwards
- YouTube: https://www.youtube.com/user/gearlive/
- Bluesky: https://bsky.app/profile/andru.bsky.social
- Instagram: https://www.instagram.com/andru/
- TikTok: https://www.tiktok.com/@andruedwards

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Profile page: https://yespress.io/andru-edwards
Published by YesPress — https://yespress.io
Last updated: 2026-09-29