# Andrew Tan

> Andrew Tan is the Brooklyn-based co-founder and CEO of FeedMob, a mobile-growth company he started with Sarah Hawley and Ken Lu in 2015. His career moved from publisher support and ad sales into entrepreneurship, while his public commentary has focused on transparent media buying, fraud detection, privacy-era attribution, and the case for testing beyond the dominant search and social platforms.

- **Role:** Co-Founder and CEO at FeedMob
- **Organizations:** FeedMob, YPO New York Polaris, Peso, Mixy.tv, MdotM, Infillion, SocialMedia AI, Tribal Fusion, Evolve Media
- **Education:** University of California, Los Angeles, Ruby on Rails program, Ruby on the Beach
- **Known for:** Co-founded FeedMob and led it from an initial self-serve advertising concept through a 2016 pivot into transparent media buying and analytics., Oversaw the release of FeedMob's first anti-fraud suite in 2017., Helped grow FeedMob from three co-founders to more than 20 people across Europe and Asia by August 2017 and more than 50 people by October 2018, according to the company's timeline.

## Career timeline

- **2006** — Began his digital-media career in publisher support at Evolve Media.
- **2007-2008** — Worked as a sales planner at Evolve Media, then moved into an inside-sales role at Tribal Fusion.
- **2009-2011** — Held East Coast advertising sales roles at SocialMedia and Infillion's predecessor MediaBrix.
- **2011-2014** — Worked in sales and business development at mobile advertising company MdotM; also co-founded Mixy.tv.
- **2014-2015** — Founded and led Peso before the company that became FeedMob took shape.
- **2015** — Co-founded FeedMob with Sarah Hawley and Ken Lu and joined Boomtown's fall accelerator class.
- **2016-01** — FeedMob's founders started operating in New York and San Francisco.
- **2016-09** — The company pivoted toward transparent media buying and analytics after working through product-market fit.
- **2017-04** — FeedMob released the first version of its anti-fraud suite.
- **2017-08** — FeedMob reported a global headcount above 20, with teams in Europe and Asia.
- **2018-04** — FeedMob closed a Series A financing round.
- **2018** — Spoke about mobile trends at the Kochava Summit and mobile growth spending at App Growth Summit San Francisco.
- **2021-12** — Published his outlook on privacy, SKAdNetwork, fraud and diversification beyond Facebook.
- **2023** — Joined YPO New York Polaris as a member.
- **2025** — Publicly highlighted FeedMob's work with T-Mobile Advertising Solutions on performance-focused mobile inventory.

## Achievements

- Co-founded FeedMob and led it from an initial self-serve advertising concept through a 2016 pivot into transparent media buying and analytics.
- Oversaw the release of FeedMob's first anti-fraud suite in 2017.
- Helped grow FeedMob from three co-founders to more than 20 people across Europe and Asia by August 2017 and more than 50 people by October 2018, according to the company's timeline.
- Closed a Series A round for FeedMob in April 2018.
- Appeared on industry stages including the 2018 Kochava Summit and App Growth Summit San Francisco.

## Latest updates

- **2025-09** — Tan highlighted FeedMob's partnership with T-Mobile Advertising Solutions and its work helping mobile user-acquisition teams use carrier inventory at scale.

## Links

- Website: https://feedmob.com
- LinkedIn: https://www.linkedin.com/in/andrewhtan
- Twitter/X: https://twitter.com/Feed_Mob
- Instagram: https://www.instagram.com/feedmob/
- Facebook: https://www.facebook.com/feedmob

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Profile page: https://yespress.io/andrew-tan
Published by YesPress — https://yespress.io
Last updated: 2026-09-27