# Andrew Reis

> Andrew S. Reis is a New York area entrepreneur, operator and investor, founder and CEO of SamStella and co-founder of Tremor Media. He co-founded TVGenesis and was named interim CEO of Genesis Media when TVGenesis merged with AdGenesis in November 2011. His subsequent work includes investment and executive board involvement in Elite Daily and ventures such as Sellrly and GetLive focused on media, distribution and commerce.

- **Role:** Founder & CEO at SamStella
- **Organizations:** SamStella, Sellrly, GetLive, Genesis Media, TVGenesis, AdGenesis Digital, Tremor Media / Tremor Video, Quake Marketing, ContextualNet, Reis Media, Elite Daily, Wing, Tapad, Reelio
- **Education:** Bachelor’s degree, Hofstra University
- **Known for:** Co-founded Tremor Media, later Tremor Video, which completed a 2013 NYSE IPO., Co-founded TVGenesis and served as interim CEO at the formation of Genesis Media in November 2011., Early investor and executive board member at Elite Daily before its 2015 acquisition.

## Career timeline

- **2001-2006** — Founder and COO of Quake Marketing; sold in April 2006.
- **2004** — ContextualNet, which Reis co-founded and served as COO, was sold in December.
- **2005** — Co-founded Tremor Media.
- **2009** — Left the Tremor COO role during an August restructuring and continued as an adviser; founded Reis Media in September.
- **2010** — Joined AdGenesis Digital’s executive council in July.
- **2011** — Named interim CEO and incoming board member of Genesis Media at the November 29 merger announcement; TVGenesis co-founder.
- **2012** — SamStella participated alongside Black Ocean in Genesis Media’s $3 million Series A.
- **2013** — Tremor Video, the company he co-founded, priced its IPO in June, after his earlier departure from the COO position.
- **2015** — Elite Daily, where he was an early investor and executive board member, was acquired by dmg media.
- **2025** — Founder and CEO of Sellrly; SamStella announced Sellrly and GetLive ventures.
- **2026** — Continues as founder and CEO of SamStella, whose current work includes social commerce, live shopping and advertising attribution.

## Achievements

- Co-founded Tremor Media, later Tremor Video, which completed a 2013 NYSE IPO.
- Co-founded TVGenesis and served as interim CEO at the formation of Genesis Media in November 2011.
- Early investor and executive board member at Elite Daily before its 2015 acquisition.
- Founded SamStella, an investment and operating firm focused on commerce, media and distribution.

## Latest updates

- **2026-08** — Commented publicly on platform-defined advertising metrics while sharing the Creator Economy Brief for the week of August 24.
- **2026-10** — SamStella’s current team page identifies Reis as founder and CEO and describes work through Sellrly and GetLive across commerce and media. This is the verification month, rather than a dated appointment announcement.

## Links

- Website: https://samstella.com/
- LinkedIn: https://www.linkedin.com/in/andrewsreis

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Profile page: https://yespress.io/andrew-reis
Published by YesPress — https://yespress.io
Last updated: 2026-10-26