# Andrew Fritts

> Andrew Fritts is the CEO of Augment AI, a Seattle seed-stage startup building a 'Relationship Operating System' that pulls meetings, calls, notes, CRM data, Slack threads and buyer resources into a shared Decision Site so deals stop living in someone's inbox. A Dartmouth English and Government grad with 25-plus years running sales teams at firms like Accenture and N3, he's the rare sales lifer arguing that the salesperson should stop being the hero. His pitch, repeated across CustomerThink and SalesTechStar columns, is to flip B2B into 'Business with Business' (BwB): elevate the buyer, organize the chaos, and let AI handle the busywork so trust does the selling.

- **Role:** Chief Executive Officer at Augment AI
- **Organizations:** Augment AI, Accenture, N3, ON24
- **Nationality:** American
- **Education:** BA, English and Government, Dartmouth College
- **Known for:** Leads Augment AI, which raised a $3.45M seed round (closed January 2022) backed by JAZZ Venture Partners, Flying Fish Ventures, Incisive Ventures and AI2 Incubator., Built and ran B2B sales organizations across a 25+ year career at firms including Accenture and N3., Recognized contributor on sales strategy and AI for CustomerThink and SalesTechStar.

## Career timeline

- **1990s-2010s** — Spent 25+ years building and managing B2B sales teams and go-to-market strategies.
- **various** — Held sales leadership roles at firms including Accenture, N3, and ON24.
- **2024-2025** — Publishing columns on AI, empathy, and trust in sales for CustomerThink and SalesTechStar.
- **current** — Serves as CEO of Augment AI, a Seattle-based seed-stage company building a Relationship Operating System for sales teams.

## Achievements

- Leads Augment AI, which raised a $3.45M seed round (closed January 2022) backed by JAZZ Venture Partners, Flying Fish Ventures, Incisive Ventures and AI2 Incubator.
- Built and ran B2B sales organizations across a 25+ year career at firms including Accenture and N3.
- Recognized contributor on sales strategy and AI for CustomerThink and SalesTechStar.

## Latest updates

- **2025-03** — Published 'The Trust Factor: Turning Business to Business (B2B) into Business With Business (BwB)' on CustomerThink.
- **2025** — Augment AI positioned as a Relationship Operating System unifying meetings, calls, notes, CRM data and Slack into a shared Decision Site.

## Links

- Website: https://augment.co
- LinkedIn: https://www.linkedin.com/in/andrew-fritts-sf/
- Twitter/X: https://twitter.com/augmentai
- Facebook: https://facebook.com/augmentco

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Profile page: https://yespress.io/andrew-fritts
Published by YesPress — https://yespress.io
Last updated: 2026-06-25